TNA Impact officially changes time slot
In case anyone missed the news from earlier today, TNA Impact will now air on Mondays from 8 p.m. to 10 p.m. going forward, TNA president Dixie Carter announced on Twitter. She also said that the show will be replayed on Thursdays in its old 9 p.m. time slot, beginning tomorrow.
With the ratings for Impact plummeting since the show moved to Mondays four weeks ago to oppose Raw – bottoming out to a 0.6 on March 29 – pushing the start time up to get a one-hour jump on Raw is the right decision. As much as some in the company wanted to take on Raw and shake up the wrestling world, the fact is that TNA’s audience was shrinking at an alarming rate, and this move had to be made.







Comments
Bottoming out at 0.6, not 1.6. Quick fix. Great blog Kev.
RESPONSE FROM KE: Thanks for the head's up.It's fixed.
Posted by: Pat Coyne | April 7, 2010 4:49 PM
Smart move to reinstate the Thursday replays considering there is an outside likelihood that the replay could gain higher ratings than its original airplay.
Clearly, Spike TV is willing to play the field with TNA and find out where its optimal benefits are.
Which is good, because TNA won't have to rely on the government for a bail-out.
Posted by: Mr. Sarcasm | April 7, 2010 5:54 PM
In World War II of The Monday Night Wars, The WWE has triumphed in the battle of 9:00.
Posted by: Bignasry247 | April 7, 2010 7:00 PM
Definitely the right move, it's what they should've done in the first place. Still, that only solves half of their problems with WWE and none of the problems within TNA.
Posted by: Razor | April 7, 2010 7:44 PM
They should just show a blank screen....that would get a higher rating.
Posted by: Horseman420 | April 7, 2010 8:29 PM
Eric Bischoff will probably say that the new Monday Night War hasn't started yet; the first move to Monday was just a "recon op" or something.
Posted by: Christopher | April 7, 2010 9:32 PM
Well, that took all of a month.
Now, I thought moving TNA to Monday nights was jumping the gun. But as long as they are going to stay on Monday night why repeat the broadcast on Thursday? As long as they broadcast it on Thursday there's no reason to watch on Monday.
Posted by: Aaron Goldstein | April 7, 2010 9:55 PM
I'm not sure why the focus has to be on beating the competition in it's own time slot. If both companies had high ratings in a different slot, wouldn't that be better?
This is one of many reasons why WCW ultimately failed. The whole focus was beating WWE rather than puting on the best possible show. Wouldn't it be better to have even higher ratings in a slot with no competition? That's something I don't get. If WWE does for example a 3.2 on Monday and Impact actually improved and did a 3.6 on Thursday, wouldn't they be beating WWE?
Plus, for the fans they don't have to choose.
We all know Hogan only forced the move to Monday night because he knows he's on borrowed time. (Actually he was on borrowed time a long time ago. Not sure what the expression is for even more borrowed time)
Posted by: rob | April 8, 2010 1:23 AM
It's the right move, but it's also additional evidence that Hogan/Bischoff really don't know what they're doing. The TV schedule gets jerked around almost every week -- just like their booking. In fact, if I didn't know better, I'd suspect that Vince Russo is booking Spike as well as TNA.
Posted by: jvwalt | April 8, 2010 6:26 AM
TNA should've just built the product on Thursday with the Bischoff/Hogan regime before moving to Monday night so quickly. I understand they wanted to make a statement, but they were jumping the gun on how the show would do under their control. Dixie should have waited and see how the product turns out before moving to Monday nghts
Posted by: gary | April 8, 2010 10:25 AM
so kev, are you going to wait til thursday night to watch and blog about impact? that'd make your life easier and save me from reading two recaps on tuesday and none on friday...i need those diversions every day.
RESPONSE FROM KE: I'll have to think about that one.
Posted by: tom | April 8, 2010 11:15 AM
Hopefully a new time slot means a new way Rob Van Dam is booked. He's not having the impact (no pun intended) I thought he would. Paul heyman has publicly addressed the matter see for yourself. http://www.prowrestling.com/article/news/15340
Posted by: Frank | April 8, 2010 11:23 AM
TNA is worse than an underdog
Posted by: mike | April 8, 2010 11:23 AM
I'm actually glad to see this. Even though it eventually failed, the old WCW started airing an hour before RAW and it eventualy paid off. However, TNA has GOT to get it's act together and start using talent in a more effective way and stop with all the gimmicky crap (i.e. the Knockouts craziness). I am all for bringing in guys like RVD and Hardy and think the Team Flair/Team Hogan schtick is in fair shape but for GOD's sake stop with the production errors and bushleague mentality! I think the ratings will stay consistently better with the 7:00 start time but I agree that the second hour will continue to drop off unless they manage to find the right reason for fans to stay tuned.
Posted by: atomipiledriver | April 8, 2010 12:22 PM
From a content standpoint, is an 8 PM start time a good idea? Starting an hour earlier might hamper some of the TV-14 content (which I view as a way to attract viewers who don't care for the PG WWE) that they can show during that first hour (never mind that Impact will probably lose much of its audience to Raw in the 9 PM hour).
Posted by: Matthew | April 8, 2010 4:52 PM
I have no idea what dodo birds at Spike gave the green light for TNA Nitro... er Impact... to move to Monday nights. Clearly, the result was nothing but egg on all their faces. I predict the Thursday replay will receive the same, if not higher ratings than Monday's show.
Posted by: Mike | April 8, 2010 7:36 PM
I was actually watching TNA IMPACT on monday. It was ok. As soon as I saw the BAND, NWO, OR WOLPACK whatever they're called I turned the channel. I do not want to see those guys. Especially Bubba Sponge. Is there anybody who wants to see them. Especially not getting over. Jobbing to everyone maybe. But not getting a push. And Ric Flair is actually worse than Randy "the ram" from "The Wrestler". He's way more pathetic and lame.
Posted by: john castillo | April 8, 2010 9:32 PM
The reason for the Thursday replay is simple. TNA knows that most fans are watching WWE on Monday nights. If they show their show on Thursday, maybe they can get someone interested in the storylines (although for the life of me I can't figure out who that might be), and get them to watch Monday.
To me, the only thing that their move to 8:00 on Mondays does is provide competition for the ROH television show on HDNet. TNA has to be careful about collapsing under the weight of the massive 50+ year old egos currently running the show. None of them have the common sense to realize that viewers bailed on these storylines 10 years ago, and they certainly don't want to see them again with the same performers who are even worse now. Too bad. They are star power in name recognition only. Part of the problem in relying on viewers knowing who Kevin Nash and Scott Hall are is that viewers actually know who Kevin Nash and Scott Hall are and what they can (and cannot) do.
Posted by: mstrchef13 | April 9, 2010 8:03 AM
I agree with the general consensus here in favor of the Thursday night airing. I think the excitement surrounding the New Monday Night War (for those who were actually willing to let themselves buy into that marketing ploy) is over.
BTW, gotta love Razor's comment: "Still, that only solves half of their problems with WWE and none of the problems within TNA." I've said elsewhere that I bet Hogan and Bischoff have storylines or promos written already for when they finally overtake WWE in the ratings that we'll never see.
Posted by: Mr. Sarcasm | April 9, 2010 1:01 PM
I have the solution for TNA to beat the WWE.
Rellik=killer spelled backwards= ratings.
Posted by: Elevation | April 9, 2010 7:46 PM
To me, the only thing that their move to 8:00 on Mondays does is provide competition for the ROH television show on HDNet.
I don't really understand this comment. Maybe it's because, like 95% of the nation (or so - :-) ), I don't get HDNet.
Wish I did, because I'm an Adam Pearce fan.
Posted by: Marko50 | April 10, 2010 11:45 PM
I know that must don't agree with me,but I like Impact better than the first hour of Raw,so now I can watch all of Impact,then the only hour of Raw that makes a difference.If you miss the first hour..they re-cap and re-cap it to death..makes my night a whole lot easier.Thanks Kevin and as always God Bless.
Posted by: David Baugus | April 11, 2010 11:06 AM