It's official: TNA Impact moving to Mondays
As expected, TNA and Spike TV announced at a news conference this afternoon in Orlando, Fla., that Impact will be moving from Thursdays to Mondays beginning March 8.
The show will air from 9 p.m. to 11 p.m. to go head to head with WWE's Raw, and will be live every other week.
TNA president Dixie Carter and Hulk Hogan spoke about the move at the news conference, which was broadcast online. Both expressed their excitement about going against Raw, but Carter seemed to be keeping the "ratings war" in proper perspective.
"War is usually fought over a long period of time," she said. "Our goals have not changed from the very beginning, and that was to put out the very best wrestling company and continue to grow that product slow and steady.
"If we can hold numbers like we've had success on big Thursday nights and continue to grow that, and even have the kind of success we had on that one Monday night on Jan. 4, it'll be a good place to start. And then we'll just continue to grow it from there."
Here is the video of the news conference (it begins at the 6:30 mark):







Comments
I know some are excited about a so called "New Monday Night War" but I think those who are excited will be let down. FACT is Impact barely beats Superstars, the WWE "D" show and has practically the same ratings a ECW, the "C" show. In the fall when new seasons of show like House, 24, Two and a Half Men and Dancing with the Stars run on network TV Monday nights.Then Monday Night Football starts on cable, TNA will take a hit just like RAW does. Then again in the summer when the weathers nice and people want to be outside, they'll take a hit. I and others talk about the day the WWE will release the Rise and Fall of TNA disc because it seems like it coming sooner than some of us think.
Posted by: Common Sense | February 15, 2010 7:03 PM
I think it is a good move but I also think that they should initially run from 8 to 10 pm so they have 1 hr unopposed and then their main event will go up against their co-main event.
Posted by: frank from dundalk | February 15, 2010 8:54 PM
Insta-Raw feedback: Tonight was the worst night of Bret Hart's life, per Michael Cole.
No. Just no.
Posted by: Eric | February 15, 2010 10:30 PM
R.I.P. TNA
Posted by: Killer X350 | February 16, 2010 1:05 AM
As an Accounting major, I'm just going to throw out my initial reaction to Hogan: WWE is worth 2.5 times what Panda Ethanol is. They get total revenues of $500 million and their debt/equity ratio is .19. In layman's terms, WWE Inc. is a money making machine. TNA has about a 5% market share, compared to the WWE's 90% market share. TNA is making strides toward increasing their revenue and viewer base, but Hogan may not realize that the Carter family is no Ted Turner. I wish TNA the best, but realistically they wont be the "number one wrestling company" in the foreseeable future.
Posted by: Jon | February 16, 2010 1:06 AM
TNA is D.O.A. R.I.P.
Posted by: K iller X350 | February 16, 2010 1:08 AM
As a long time WWE fan (25 years+) and having never been able to make it through a single episode of Impact, I still have to say I hope it turns out better for TNA than I would expect. The reason I say that is it will force WWE to keep coming up with good stuff. (Not sure why they need to be forced, it seems like I good thing to do with or without competition)
The main reasons I can't stomach TNA is because of the far to frequent face / heel turns, incoherent story lines and now of course, Hogan and BTLS. Hogan hasn't done a new move in the ring since about WM 5 or 6. Sorry brother, but a super human comeback followed by 3 punches and a leg drop for the last 25 years plus is BORING.
Basicly the same reasons why I never bothered much with WCW.
Throw in a drunken Scott Hall and the Nasty Boys and we have the reasons why they'll never recieve ratings from my TV.
Posted by: rob | February 16, 2010 2:47 AM
I like this idea. WWE is not what it used to be and TNA could really make this work if they decided to appeal only toward the male ages 18 - 45 demographic. Since WWE is all about PG (Or appealing to kids), TNA could easily carve out a niche for themselves. TNA should become "T & A".
Posted by: AJ | February 16, 2010 9:09 AM
If they go against any RAWs like the one last night they'll do fine....what a mess.
Speaking of, Kev do you think RAW will scrap the guest hosts soon after TNA moves to Monday? It seems like a big risk of losing viewers during stale segments like that Springer one last night.
Posted by: MechanicalBull | February 16, 2010 9:36 AM
As a Wrestling fan,it's good for all..both TNA and WWE will have to bring thier "A" game..Game on.I post this after seeing the worst,unwatchable,bad Raw maybe EVER..this was there "go home" show to a major PPV? It was ugly,I for one can't wait.Thanks Kevin and as always God Bless.
Posted by: David Baugus | February 16, 2010 10:00 AM
Sounds like Dixie Carter knows TNA is headed for a brick wall yet is doing nothing to stop this madness.
TNA is seriously jumping the gun in making this announcement. I know there's an argument to be made that by moving TNA to Mondays it will force RAW to put out a better product. But that line of reasoning assumes the product TNA puts out there will possess the sort of quality that compels the WWE to shape up.
Now if Dinero is going to become the face of the company then maybe TNA could compete with RAW in another year or so. But if The Nasty Boys double chins become the face of the company then Carter and Hogan have signed TNA's death certificate.
RESPONSE FROM KE: Nice line on the Nastys.
Posted by: Aaron Goldstein | February 16, 2010 10:22 AM
Those who cannot learn from history are doomed to repeat it.
Bye bye, TNA.
Posted by: Andrew K. | February 16, 2010 11:20 AM
People always claim Vince Russo is cancer to any wrestling organization he is part of. I personally think it is Hogan and Bischoff that is the cancer. TNA just needs to change their name to WCW 2.0 and start counting the days to their demise. I feel sorry for Jeff Jarrett having to watch the company he built turn into what this has become. I am not a regular watcher of TNA but when I do I have to wonder who are these people and do they really think they can wrestle. The only one I can see that could be a major player is AJ Styles. Everyone else is either a has been (Hogan, Hall, Xpac, Nasty Boys) or jobbers like the Mulkey Brothers in any other organization they would go to. At least with Flair , TNA does have a WCW vibe to it and looks more comfortable in his normal surrounding.
Posted by: Brian | February 16, 2010 11:47 AM
As long as TNA's expectations are low and don't see themselves surpassing WWE as #1 anytime soon, they should be OK. Hopefully, it just brings back more intriguing and creative storylines.
Posted by: gary | February 16, 2010 12:00 PM
This is great news for wrestling fans. There is room for RAW and Impact to succeed on Mondays and I think TNA will do just fine in that slot. Hats off to Jeff Jarrett and his passion for the business.
jt
Posted by: jt | February 16, 2010 2:05 PM
A co-worker of mine were talking about how great RAW was when WCW and the WWE aired on the same night, time. It was GREAT. So maybe we'll get to see some awesome storywriting from the WWE once again. You never know. I doubt TNA will have an impact on the viewership of the WWE, but it would be nice to see some great storylines from the WWE to keep viewers from tuning into the "ride" TNA is embarking on.
Posted by: Kristina | February 16, 2010 2:14 PM
This has got to be the dumbest thing they could have done. You don't spit in the wind, you don't tug on Supermans cape and you don't EFF with Vinnie Mac's flagship. This is a war they can't win because they are going about it all wrong. Its as smart as bringing a knife to a gun fight, a waterproof mop and trying to preheat a microwave. They have all that talent and are misusing it. The writing and rationale behind the storyline stinks and nobody wants to see the old wrinkled up stars attempt to capture their glory days when they should be collecting social security checks. Someone must have naked photos of Dixie Carter because this is assinine. They will be DOA inside of 6 months unless they promote the young stars use the older ones to enhance and groom them and give the fans something new to watch that rivals WWE. And bring back the darn 6 sided ring. GEEZ!! Be different.
Posted by: CP | February 16, 2010 2:47 PM
So, how long before the WWE starts giving away the ending to TNA's taped matches? How long will it be before we hear Michael Cole say "Mick Foley? that'll sure put some butts in the seats."
Posted by: Major Mel Funkshun | February 16, 2010 3:21 PM
If anyone at TNA believes that they are truly "at war" with WWE, then they are worked by their own hype. I'm confident Dixie Carter and Kevin Kay know the real deal though.
The fact is that Spike TV is only one brand within Viacom, and the more cable providers that offer the station, the more Viacom can charge both cable providers for carrying the station and marketers for advertisements. The way to get more providers is to get more demand for the station. Right now, the two "deluxe" stations are MTV and Nickelodeon. Spike TV reaches almost 100 million households*. Compare that to the MTV stations at 500 million households*, Nickelodeon at 215 million*, Comedy Central at 125 million*, and VH1 at 150 million*, and you can see where Spike TV could use a rub. If Spike TV can boost its numbers to join VH1 or even Comedy Central, then Kevin Kay will be a success.
And he's banking on Hulk Hogan to do it. Hogan, Eric Bischoff, and Jason Hervey have found a niche producing reality TV shows, so if they make Spike TV more bankable, then they won't have to work very hard on a sales pitch to convince the network to air future projects. The upswing is a huge win-win for both Spike TV and Bischoff-Hervey Entertainment (BHE). And if it were a success, then Panda Energy would profit from the venture as well.
In reality, this "New Monday Night War" is just a great angle to get wrestling fans watching to bolster Spike's ratings. (Not to discredit the "F-U" that Bischoff, Hogan, AND even Kay would love to give Vince McMahon for leaving Spike in 2005.)
* - stated on Viacom.com/OurBrands
According to http://nbcumarketplace.com/#SubProperties/USA, USA Networks is only in 100 million households.
Posted by: Mr. Sarcasm | February 16, 2010 4:10 PM
CommonSense:
Monday Night Football hardly dominates, they're dependent on the match-up. In fact when they were still on ABC, the ratings dropped off so bad which is why it was shifted to ESPN.
As for the "people go outside in the summer" part, cable networks actually hit their peak season from May thru September both in viewers & ad sales. This past summer, 2009, set cable viewing records. A lot of this has to do with people having less money to spend so they stay home, but even before the economy took a dive cable TV thrived on summers.
Also Kevin mentioned this before, but you can't compare what TNA does on Thursday with what could potentially happen on Mondays. Less people watch wrestling on Thursdays as a whole, and Friday would be a terrible night to try to air a second pro wrestling show. The idea is they can either bring back the audience that was there during the Monday Night Wars or as well win some viewers from Raw when they get bored with what's going on there. I believe that the majority of the WCW audience is not watching Impact on Thursdays, but believe its possible they could be brought back from the dead on Mondays.
Posted by: MechanicalBull | February 16, 2010 5:03 PM
If only my namesake could be re-incarnated and give Killer X350 a sledgehammer to the sternum then all would be right with the world. TNA haters are weak! That being said, I was hoping that TNA would not have made this move so soon. Put me in the TNA column - 4LIFE!! TNA is still pushing the young guys so I'm happy about that.
Posted by: Johnny Valentine was great | February 16, 2010 9:52 PM
I'm not going to give away any spoilers, but I read the spoilers for TNA Impact for the next 3 weeks, and I am very impressed with what they have in store for us. Brand new storylines, some shocking announcements, and some more face-heel turns are on the way.
Posted by: paul | February 17, 2010 8:22 AM
People are assuming that this new MNW will bring wrestling to its golden age. While there may be more competition and more variety for the viewers, I doubt the WWE will change it's formula. I am assuming that because of Linda McMahon's campaign and that the kid friendly is profitable, there won't be much of a change.
Also competition doesn't make a company better. We saw in the 90's how capitalism and competition does make a business better. That's not always the case.
Vince and Ted Turner had animosity which added to the Wars. Does Vince even really care about Dixie Carter? He's making the money off of "Hulkamania" merchandise, not Hogan.
Ted Turner was a money machine supporting WCW to make sure Vince goes down. Vince's back was against the wall. I don't see TNA having the money or ability to do that.
Hulk Hogan, Vince Russo, and Eric Bischoff are not wrestling geniuses.
I'm rooting for TNA because I WANT better stories, wrestling, characters...there's just no guarantee it will happen.
Posted by: Frank King | February 17, 2010 10:18 AM
TNA to Mondays is a great thing. January 4th showed that there is interest in a competitor product, and Hogan has honed in on a number of changes that needed to be made for the company. TNA is still a much different product than the PG-era WWE, even without its six-sided ring. Do the loyal flocks of WWE fans remember what blood looks like?
As for WWE, what does Vince need to do? Stay the course. WWE doesn't need to compete with TNA, so Vince shouldn't add fuel to Hogan's fire. Acknowledging TNA as a serious competitor will only help TNA.
Posted by: Darin F | February 18, 2010 11:18 AM
TNA needs ted turner.
Posted by: BIG.t. | February 18, 2010 4:14 PM
Will Impact be repeated at all during the week or just air Monday nights?
Posted by: snyde043 | February 24, 2010 12:53 AM