Just when I think I’ve seen it all in pro wrestling, TNA comes up with something unprecedented. Robert Roode and James Storm are challenging for the TNA world tag-team title at the Victory Road pay-per-view on July 13, yet they were defeated last night on Impact – twice.

First they jobbed to The Motor City Machine Guns – a talented team with a so-so won-loss record as of late – and then were defeated by Kevin Nash and Samoa Joe, two guys who can’t get along and don’t trust each other.

Oh, and three weeks ago, Roode and Storm also lost to LAX, the team they are wrestling at Victory Road.

That’s three losses in less than a month for guys who are challenging for a title on pay-per-view. Yeah, that has to be a first. I guess it’s the TNA creative team’s way of being creative.

When Roode and Storm lost to Chris Sabin and Alex Shelley, I figured maybe Beer Money Inc. – as Roode and Storm are now known – was going to win the title from LAX at the pay-per-view and then begin a program with TMCMG (it’s the only thing that would make sense). I liked how Roode and Storm got their heat back by whipping Sabin, Shelley and anybody else they could get their hands on with belts. That was a great heat-getting segment, so the loss didn’t seem so bad at that point.

But having them get beaten a second time, especially to guys who didn’t want to work together, just made them look like a couple of losers. That’s not exactly how you build up challengers. For Roode and Storm to keep getting passionately jeered, they not only have to do bad things to the babyfaces, but they also have to win matches against them.

The booking of Roode and Storm notwithstanding, there was a lot of good stuff on Impact. Here are some other thoughts on last night’s show:

I’m getting into the Kevin Nash-Samoa Joe feud, but I’m starting to think that it’s Joe who is going to turn on Nash. I liked Joe better anyway when he was a no-nonsense heel who used to carry a towel stained with his opponent’s blood like it was a trophy.

The trend of Joe being portrayed as a paranoid, hot-headed and – at times – incompetent jerk continued last night, while Nash again came across as cool and calm. When Jim Cornette asked Nash to team with Joe against Roode and Storm, he calmly accepted. When Cornette asked Joe to team with Nash, however, Joe became a screaming lunatic. It was also interesting that Cornette basically offered Nash a bribe, but he pulled rank on Joe and ordered him to do it. During the match, Joe mocked Nash’s mannerisms and flipped him off. If Nash does end up turning on Joe, he’ll be completely justified. …

With Sting showing up in the rafters at the end of the show while Joe and Nash argued, it looks as if his role might be to play peacemaker. I think TNA is wise to bring in Sting for occasional appearances rather than having him as a regular attraction. …

I thought it was great when Roode and Storm got in a couple shots on Don West with their belts, although that makes them babyfaces in my book. I’m betting that West knew it was coming, unlike in WWE, where Jim Ross probably would get whacked with a belt on live television with no idea he was going to be physically involved. …

Roode and Storm also grabbed ring announcer David Penzer (formerly of WCW), tossed him in the ring and whipped him several times. I wouldn’t feel too sorry for Penzer, though. Trust me, he would endure far more punishment than that if it meant him getting some camera time (that's a little inside joke for some of my former WCW colleagues). …

One last thought on Beer Money Inc.: Roode and Storm are a very good heel team, but their partnership almost seems like a step back for them. They both got over as singles wrestlers after breaking away from either a faction or a tag team, and now they are back in a team situation. As entertaining as Beer Money Inc. is, I hope they don’t team together too long. I still think Roode would make a good heel world champion if ever given the opportunity. …

The first two Kurt Angle dating skits were pretty lame, but – as crude and silly as it was – the third one, in which his date had spastic colon, made me laugh. There has been talk that Angle will end up with a love interest, a role that reportedly was designed for Tammy “Sunny” Sytch, but apparently she no longer is being considered. …

Team 3D has never been better. I have always thought they were just OK as babyfaces, but incredible as heels. Brother Ray destroyed A.J. Styles during their verbal confrontation to open the show. Brother Devon and Rhino also did some good mic work in that segment. …

Karen Angle is not doing Styles any favors by wearing such high heels when standing next to him. Speaking of Karen, I didn’t find it at all believable when she started pushing around Angelina Love and Velvet Sky. That was right up there with William Shatner knocking out Jerry Lawler. ...

It was irritating enough when LAX, Hector Guerrero and Salinas were all talking at the same time, but it was excruciating when they all talked over Storm’s promo. Guerrero is especially annoying on the mic, as it seems like he’s trying too hard to imitate his late brother, Eddie. He’d probably be better as a heel manager. …

Moose and Roxxi had quite a brawl, which ended with Roxxi bleeding from the forehead. Just wondering: If Moose’s catch phrase is that she hates bimbos, why does she wrestle in matches called Bimbo Brawls? Doesn’t that make her a bimbo? And what happened to her alliance with The Beautiful People? It’s probably just as well that it was dropped, because it wasn’t a good fit. By the way, did you catch Roxxi’s t-shirt? It said “No Carpet, No Drapes.” I guess we’ll have to take her word for half of that equation. …

This week’s “Rough Cuts” segment with Matt Morgan was the best one so far on him. You know Cornette, who was very high on Morgan in Ohio Valley Wrestling, loved taking a shot at WWE for giving Morgan a stuttering gimmick when he was put on Smackdown. …

Taylor, who defeated Raisha Saeed to earn a title shot against Awesome Kong, looks like she has potential as a babyface. Hey, whatever happened to Cheerleader Melissa? …

Alex Kozlov is fun to watch, but there’s one thing I don’t understand. When a wrestler charges at him and Kozlov puts out his hand in a “stop” gesture, why doesn’t the guy just run over him?