Time is now for John Cena to turn heel
In the television listings today, the teaser for tonight’s Raw says: “After WrestleMania, what’s next for John Cena, Triple H and champion Randy Orton?”
I’m so glad they asked.
For Triple H and Orton, I think a title match between the two at the Backlash pay-per-view on April 27 in Baltimore would be in order. As for Cena, I would suggest something a little more dramatic.
It’s time for WWE to finally give in to the humanoids and turn Cena heel.
In the past, whenever a babyface got a strong negative reaction or a heel got a lot of cheers, the promotion listened to the fans and went with the flow. With Cena, WWE has defiantly gone against that conventional thinking.
I always agreed with Cena and others who said that a passionate reaction — whether it’s positive or negative — is better than no reaction, and I understand WWE’s reasoning for not turning him. It’s mostly guys that are booing Cena, while he is incredibly popular with kids and women, two important demographics for WWE.
Kids make up a large segment of the audience, and their parents buy Cena merchandise and tickets to house shows that Cena’s on. Women are often a difficult group to reach, so when they find an attraction that they are willing to pay to see, the company cannot ignore that. Turning him heel could hurt WWE in those demos.
For a while, it seemed like WWE had succeeded in getting the majority of the audience back on Cena’s side, especially when he was feuding with Edge. But it didn’t last, and the verbal assault on Cena is more vociferous now than ever.
The mean-spirited response he received at the WWE Hall of Fame ceremony was the clincher for me. A response that spirited needs to translate into dollars. A heel Cena likely would mean a spike in ratings, pay-per-view buys and ticket sales, which could offset whatever WWE loses in merchandise sales.
A Cena turn also makes sense from a creative standpoint. Pro wrestling is in need of another “Oh my God, can you believe that happened?” moment, and there’s no doubt that Cena as a heel would create a buzz. Plus, he already has faced most of the top heels in the company, and his character is in need of a fresh direction.
Cena’s motivation for turning couldn’t be more obvious. All he has to say is that no matter how hard he tried to do the honorable thing, the fans hated him. “Now, I’m going to give you a reason to really hate me,” he would say. I could even see him going back to his roots and slipping into his rapper persona.
The keys to getting the most out of a Cena turn involve when and who. It should come out of nowhere, perhaps at the end of a Raw or on pay-per-view. And the wrestler he turns on needs to be a very popular and sympathetic babyface. Triple H and Shawn Michaels are possibilities, but the best candidates would be either a revered icon such as The Undertaker, or a rising superstar such as Jeff Hardy.
If WWE regains confidence in Hardy, he would be my choice. It would immediately make Hardy hot again, and it would make story line sense, especially if WWE wanted to incorporate elements of real life into the angle. Cena could be resentful of Hardy being so over with the fans despite not having his act together, while Cena has always walked the straight and narrow yet he gets no respect.
It’s not necessarily an original concept, but I’ll bet it would be a successful one. And if history is any indication, when Cena inevitably turns babyface again, he might be more popular than ever.







Comments
Fans amaze me...
From all reports, no one works harder to get better at his craft than Cena. If you watched the obvious respect and affection Ric Flair had for John Cena in his goodbye appearance, fans should see that if the greatest WRESTLER and performer ever has respect for John Cena, so should they. Cena loves the business and respects the fans by giving his all when he could easily coast and probably get away with it.Cut the man some slack people!
I think Cena as a heel would almost be a relief for me. Only thing that will prevent this is in my mind is HHH's desire to return to heel status. He might feel that him and Cena both going heel is not a good thing. Let's face it, Triple H will want to be the monster heel, not share it with Cena. Unless they toy with another version of the 'Two-man Power Trip.' But I must admit, it will be an easy transformation if they decide to go down that route.
We shall see I suppose.
Posted by: Walter Hollman | April 7, 2008 5:40 PM
I totally agree that Cena needs a heel turn. I don't think that this would hurt WWE in the female demographic. Shawn Michaels had scores of lady fans when he was a heel, and a female friend of mine faithfully supports Randy Orton, no matter what his character (or his real-life self) does.
The children argument is more difficult to counter. Well, sometimes you have to give up something in order to get something, so I think all the heel heat that Cena would get would make the turn worthwhile.
Posted by: Christopher | April 7, 2008 5:43 PM
I can't see Cena turn heel because of all the charity work he does especially with kids. What kind of effect would a heel turn have on him then? Even I do agree to an extent that a heel turn would do him good. If they decide to turn Triple H back into a heel, that would not be so much a surprise there. But I don't want Triple H as a World Champion because to me that would be like kissing Vince's butt. But in the end what would that do for Randy Orton? Have him stay heel and face the babyface or have heel vs heel for the title?
Letter s is for surprise me!
RESPONSE FROM KEVIN ECK: With the curtain being pulled back in wrestling in recent years, I don't see why Cena couldn't still do his charity work. I think people can separate entertainment from real life. Hogan, Rock, Goldberg and others all did charity work as heels. Plus, for things like Tribute to the Troops and Make-A-Wish, there are no faces or heels -- just talent.
Posted by: Dave | April 7, 2008 5:56 PM
Kevin, a Cena heel turn makes sense, but I have to disagree on a Triple H/Orton feud continuing. As over as The Big Show is right now, it'd be a waste to not put him in the title picture. Having him and Orton feud would REALLY put Show over, IMO and also play into Orton's legend killer gimmick (the legend of the Big Man). I'd put the strap on Show, have then have him take on all the top heels, including Cena if he turns. Let Show have a nice run, and what I'd do is have Triple H make a heel turn sometime around the SummerSlam or the Survivor Series, and let him and Show feud. Trips could get the belt at the Rumble, setting up HHH versus a babyface at next year's Mania. JMO.
Posted by: Bill Drain | April 7, 2008 6:27 PM
I agree with what you say, but I don't think the WWE wants to break off the merch gravy train that Cena brings.
It looks like Batista might be going heel, though.
Posted by: John | April 7, 2008 7:19 PM
Whew ! Thank goodness the Nature Boy lovefest is over and I can go back to my regular Monday night t.v. I was actually starting to follow some storylines . Let me guess how anything involving anybody ends up ... Triple H & Kevins dad McMahon will shine . No matter how compelling Kev's blogging (favoritism) is , I just can't stomach WWE . I know somewhere , sometime , there will be more TNA coverage . One would think Kevin ranks TNA right down there with high school sports :)
Posted by: jack in hebron | April 7, 2008 8:06 PM
I respect Cena for his in-ring work. I just hate his character. Whenever he goes for "intense" he comes across as "petulant 3 year old". And the faux-military camo and saluting crap really needs to end. You played a marine in a movie, Johnny, you aren't actually one of them.
But if you go with HHH-Orton, where does JBL fit in? I imagine he's not just gonna go away after that promo last week, and plugging HHH into another 3-way match just seems a bit much.
Posted by: Pat | April 7, 2008 8:19 PM
Interesting you said that, but I have one question: What good would that do? If people have already decided whether they like him or hate him and he turns heel, he could be booed for a lot of wrong reasons and I don't think the WWE could pull the trigger on a John Cena heel turn. Just a thought. Personally, I think they should keep him as a face, but revamp his character to have some sort of edge and the creative could be a bit more creative when it comes to scripting promos.
Posted by: Nimesh | April 7, 2008 11:56 PM
Cena may not turn heel if only because WWE has to promote him for his new movie next year. You can't get fans to hate him (more) in the ring and at the same time, pay money to see him in the big screen hero role.
Posted by: Everett W. | April 8, 2008 9:46 AM
I think it's risky...I could see the vocal Cena haters in the audience silenced by a heel turn, because I think it's not Cena that they hate, it's the fact that so many people around them love the guy. The current Cena fans would not be as outraged as fans were by, say, Hogan's '96 turn.
I think the turn could result in Cena's value dropping seriously, and repairing it could be difficult, if not impossible.
The only option is to find a way to keep going with the split audience reaction for now.
I guess I also don't see anyway to make the turn shocking and effective...if he attacked Hunter, it wouldn't be a big deal (the 2 already aren't exactly buddies).
A complete character re-working would be necessary.
Posted by: Adam Annapolis | April 8, 2008 11:13 AM
i agree that Cena should be a heel. I just recently began watching WWE again after a few years and I think that RAW has too many face characters, so the fans have begun to turn on one to createe more conflict between the main contenders...and unfortunately (for me) that man is Cena.
I think also that he needs to reinject some fun and lightheartedness back into his character a la Jericho, Rock and others. Make 'em laugh Cena!!
BTW, I love Orton too no matter his heel status
Posted by: kristen | April 8, 2008 11:20 AM
I disagree that Cena should be a heel. I find Cena entertaining in his current role. However, WWE is in need of a top heel, so maybe it would be a good choice and my opinion is in the minority.
What I do find funny is that Cena is being treated by the fans virtually the exact same way the fans treated Randy Orton a few years ago when he broke away from Evolution. After the Evolution split, WWE tried to make Orton a face. If memory serves me correctly it worked for a little while. Then the male fans booed him vociferously while the female fans swooned for him. Fast forward a few years and now the same male demographic that booed Randy Orton now cheer for him, while they boo John Cena for presumably the same reasons they booed Orton. Ahh, the irony…
Posted by: Sean | April 8, 2008 5:13 PM
A heel Cena would be great! He could still cut intense, angry promo's, but the intensity would be a bit more believable, esp since he cannot seem to win the fans over.
Why not give it a try?
I agree, the saluting needs to go....
Posted by: Keith Parsons | April 8, 2008 6:45 PM
I think it's time to send Cena back to the mid-card after he leaves Backlash without the title. Batista, HHH, and Shawn Michaels have all done their time, so now it's Cena's turn. Then the WWE could start a program between Cena and Jericho--after all Jericho was fired after losing to Cena 3 years ago and there's got to be some bitterness. I think that would be a good opportunity to turn Cena heel since Jericho's probably more over than anyone else in the midcard. Plus, the motive behind the new feud would be believeable.
Posted by: Rick | April 9, 2008 2:06 AM
Very insightful. Yes a Hardy Cena angle might work, especially with the "real" approach to it you suggested.
If the WWE are going to turn Cena Heel, logically they would hope the 'face' character picks up the slack from the loss in Cena merchandise.
Batista could work. He seems to attract people, which surprises me. I don't know if mums would think Hardy sets a good example. How about a CM punk?
RESPONSE FROM KEVIN ECK: I hear you on Hardy setting a good example, but, as far as Punk, I just don't think he's over enough for fans to really be upset at someone turning on him.
Posted by: American Pundit Fighting | April 9, 2008 6:54 AM
I agree a Cena heel turn would be a wise decision. I don't think there are many really hated heels on Raw anyway, Orton aside. I don't think people really care for Umaga anymore, and not really sure what is going on with Mr Kennedy. JBL portrays his character well but I don't really see him as hated.
That said, Raw doesn't have many top faces. Hardy was far and away had the loudest pops when entering the arena, Triple H's seem to have dropped slightly, so where and who do you see as becoming the biggest face?
RESPONSE FROM KEVIN ECK: I'd say top faces (if Cena turns heel) are Triple H, Undertaker, Hardy (when he gets back) and Michaels.
Posted by: Wayne | April 10, 2008 8:45 AM
frist off people.
John Cena will never turn heel becuase hes way to nice=]
but i'd be so sick to my gut if he became heel again
he would never be able to be as hot as Randy orton is as a Heel
RESPONSE FROM KEVIN ECK: Some of the nastiest heels are the nicest guys in real life.
Posted by: Lindsey | April 10, 2008 10:38 AM
i think John Cena is the best there is now. he really does have respect for the other WWE stars. Cena is very good at wrestling. He worked so hard to get to where he is now. i think he should have won the championship again. Randy Orton isnt nearly as good as Cena and i think he cheated. he wasnt really down so when Cena and Triple H were fightin it out he got up and beat them for the championship. i think its very wrong for him to do that . the only reason he had the belt in the first place is because of Cena's unfortunate injury. it is very messed up. he still should have gotten to keep the belt even though he got hurt. It wasnt right to take it from him because the doctors told him he couldnt go back. and against his doctors orders, Cena came back because of his passion for the WWE. it proves that he is very set on being there and that he deserves the belt. Cena worked so hard to get and keep that belt and i think if the WWE hadnt of given it to Randy Orton, Cena would have won at Wrestle Mania. i also think Cena is the HOTTEST wrestler there.... :) he is a hottie.. lol...
so this is how i feel about all this...
Posted by: Olivia | April 10, 2008 1:00 PM
I agree Cena should probably turn heel. RAW is lacking in top-tier heels. However, the problem with Cena can be summarized in one word: stale. And because of that, Cena is generating X-Pac Heat. WWE needs to do something soon before this becomes a major liability.
Posted by: Casey | April 10, 2008 6:09 PM
I can't believe people are comparing Orton to Cena. Orton is good at two wrestling moves - RKO and anything that's a rest hold. The man is pretty lazy, and that comes across in his matches. He also is reported to be a pretty rotten human being. He's not good on promos. Cena works hard. His charactor needs freshing up. And his wardrobe, too. I don't think a heel turn is needed to accomplish this.
Posted by: Marko50 | April 10, 2008 11:31 PM
It's beyond time to turn Cena heel. His current gimmick is stale, and while he may be over with kids and women, the WWE's core demographic is still young males, and 99% of them hate Cena. Unfortunately it's not going to happen anytime soon because he does push a lot of merchandise and he has a new movie coming up But he should go heel and go back to his rapper gimmick. Ironically, it was that heel gimmick that made him popular, and his popularity started to sink when he went to the Marine gimmick, along with being overpushed, so to speak.
RESPONSE FROM KEVIN ECK: Yes, I remember when it was cool to cheer Cena when he was a heel rapper. Hard to believe things have gone so far in the other direction for him.
Posted by: Joe Barber | April 11, 2008 12:01 PM
Turning Cena heel? That, IMO, is probably the best idea to come down the pike in some time. As has been stated by previous posters, Raw has a glaring lack of "credible" heels. A Cena/Hardy program would be huge if given a proper build up. Jeff Hardy, regardless of his out-of-the-ring shortcomings, will be VERY over upon his return. Cena turns on Jeff...instant heel, with no gray area.
And this will truly work. I seem to recall a fresh faced, blue chipper of a young man who was mom and apple pie and all the things that make a wrestling hero. But after sometime, the fans grew tired of his stale gimmick. When he turned heel, it was better than anyone could've imagined. Seems it worked for that Dwayne Johnson guy, didn't it?
Posted by: Marcus | April 14, 2008 9:46 PM
All you Cena haters hate Cena for one reason. You hate yourself. The majority of you are Caucasian and no can't identify with hustle, loyalty or respect. You all would love John Cena to go back to being a parody of a stereotype cause that's what this country enjoys the most..ridiculous stereotypes. He has won many titles and has had legendary success with his "6 moves of doom" so obviously everyone else is doing something wrong.
Posted by: Michael | September 23, 2008 12:54 PM