The word from the advertising world is that this will be a banner Super Bowl for funny, clever commercials -- if you're into that sort of thing, and I am.

There's already a huge buzz about a steamy new GoDaddy spot featuring race car vixen Danica Patrick. The Budweiser Clydesdales will be back and Doritos will unveil a spot called "Keep Your Hands Off My Momma!" that features a little kid schooling his mom's randy new boyfriend about  dating etiquette and, um, snack chip etiquette, too.

 But the commercial everyone seems to be talking about is CareerBuilder's hysterical "Casual Friday" spot, which you can preview here. It revolves around an office full of full of employees wearing only their underwear -- this is not a pretty sight -- a damning indictment of what could happen when Casual Fridays attire becomes a little too casual.

 Me, I'm a huge fan of the E-trade baby commercials. And a new one will apparently be unveiled Sunday night as well, featuring a different talking baby who's apparently younger -- what, just out of the womb? -- and hipper and even more knowledgable about how you can build up your portfolio.

You might have to wait for the game to run to the kitchen and get another beer.