Why isn't more being made of this story this morning?

From USATODAY.com: "New York Yankees slugger Jason Giambi, saying he's likely tested for illegal performance-enhancing drugs more often than anyone else, believes Major League Baseball should have apologized years ago for its widespread drug problem.

'I was wrong for doing that stuff,' Giambi told USA TODAY on Wednesday before playing the Chicago White Sox. 'What we should have done a long time ago was stand up — players, ownership, everybody — and said: "We made a mistake."'"

None of the morning radio talk shows are talking about it. The other websites have it played very far down on their pages. ESPN is running crawlers on it, and it's been mentioned in a few top-of-the-hour updates. But, for example, Mike and Mike are actually broadcasting from New York this morning, and if they've spent even a second talking about it, I must have missed it.

If I'm not mistaken, this is the first time Giambi has admitted publicly using banned substances. His 2005 apology, after his grand jury testimony leaked out, was universally acknowledged as lame, considering he never specified what he was apologizing for. He's never come close to talking about it in-depth since. Until now, until this pretty clear-cut acknowledgment.

Realistically, there is only one player connected to steroids in baseball with a bigger name, bigger profile and bigger resume than this guy - former American League MVP, current New York Yankee, owner of a nine-figure contract, constantly in the tabloids for a while, booed and ripped for non-production for a lengthy period, tied to BALCO, pretty much a larger than life figure with the hair and tattoos and, for a while, national endorsements. And on the day his team plays the most-hyped of all the interleague series starting today, Yankees vs. Mets, he comes clean about his own use and points a finger at baseball in the process.

And it's practically a non-story.

Yet people swear that Barry Bonds isn't being used as a scapegoat, that they're not funneling all the anger about steroids in baseball and tainted records and killing the integrity of the game into one player and shrugging off all the other evidence of how widespread it all is.

Suuuuuuure they're not.