BGP: Sponsormania
Since I don't have a clue about marketing, I'm trying to figure out just why certain entities jump on board to sponsor these racing teams. One of the big-name partners of Dale Coyne Racing is The Boy Scouts of America. I was a Boy Scout (for about a month until I found out they didn't go camping with the Girl Scouts), but I don't remember there being a merit badge for open-wheel racing.
Totally understand why the National Guard is a sponsor for J.R. Hildebrand. It's probably a great recruiting tool. I hear the speed limits in Iraq are seldom enforced.
If you pay attention to this kind of thing, you'll notice that Honda is named on just about every car and every driver. That's because every engine in the race is built by Honda, but that's won't be the case next year, when the Indy Car engines will be supplied by Honda, Chevrolet and Lotus.
Here's another random cellphone photo, showing James Jakes being pushed out of the paddock in preparation for the big race.







Obviously, I already have an affinity for Australian Indy car driver Will Power, who qualified first for tomorrow's Grand Prix and clearly deserves a place in my Odd Name Hall of Fame. He won the pole for the seventh time this year, so he's certainly no stranger to open-wheel race fans and he should have been honored sooner.
> 