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March 3, 2010

Bergesen's target date?

Brad Bergesen said today that he isn't sure when he will get to pitch for the first time in an exhibition game. He's scheduled to throw today, Friday and Sunday, so Tuesday's game against the Rays looks like it might be the logical target date.

"I don't know,'' Bergesen said. "It could be Tuesday, but they might want me to throw one more time."

Bergesen has been throwing regularly and said he has not had any discomfort in his strained shoulder or the seriously bruised shin he suffered last season.

Posted by Peter Schmuck at 10:30 AM | | Comments (10)
Categories: Just baseball
        

Comments

Pete, Right now the rotation looks to include Millwood, Guthrie, Bergeson, Matusz and Tillman. Any darkhorse that you'd wager on?

Chris in Hawaii,

It looks like you win, and I'm glad that you did for Bergenson's sake and for the organization.

What the?!?! Do you know there is a banner ad for the New York Yankees on the top of the Sun Sports webpage? What the?!? That is complete BS! I guess The Sun will take anyone's money. What's next, political ads for the Taliban?

Hey, we're just lucky he's healthy, Gil.

On another note, for everyone around the globe that doesn't have MASN, MLB Network will be airing this Sunday's game against the Red Sox from Ed Smith Stadium. It starts at 8 am Hawaiian Time. I don't know what time it starts where you are, wherever you are.

And the O's will be featured on the network's 30 in 30, not to be confused with ESPN's 30 for 30, on Monday.

Hey, we're just lucky he's healthy, Gil.

On another note, for everyone around the globe that doesn't have MASN, MLB Network will be airing this Sunday's game against the Red Sox from Ed Smith Stadium. It starts at 8 am Hawaiian Time. I don't know what time it starts where you are, wherever you are.

And the O's will be featured on the network's 30 in 30, not to be confused with ESPN's 30 for 30, on Monday.

Pop - Saw the ad myself. Are you sitting in NY when you accessed the website? I ask because the Sun might be selling the banner space to the Yankees, but displaying it only to IP addresses in the NY/NJ/CT region. I am sitting in Manhattan so it makes sense to me. Either way, I don't begrudge the Sun at all. Beggars can't be choosers, and these days, with the demise of local auto ad spend, newspapers are beggars indeed.

Along those lines, here are three websites the O's should be targeting if they are able to display banner ads based on IP locations:
1. WaPo - it's time to stop fighting the idea of the Nationals and start competing for share of wallet in the DC fanbase now that the Nats are a reality (and they might actually be semi-competitive this year)
2. NYT sports section (mass affluent demographic)
3. WSJ (affluent / mass affluent) - Baltimore has more finance-based jobs than most folks realize

In the end, I say savvy marketing by the Yankees. Maybe the O's can learn a thing or two.

yes, im in manhattan as well. guess i should simmer down if the ad was triggered by the IP location. still frustrating to see Yankees advertised on sun page. Yankees are everywhere like McDonald franchises while O's are like Arby's right now.

Curse you, double post!

pop, and anyone else who is interested -

Most of the time, banner ads are sold in chunks and handled by a 3rd party company. Basically, the Sun says to the ad people, "We want a banner ad on the top of every page." And every time that page is loaded, it asks a server run by the other company for an ad to display.

Companies that want to display ads on web sites (in this case, the Yankees) also contact the company, saying "We have this much budget, here are our ads, make sure they appear on web sites."

The ad company's computer decides what ad to send each time, matching them based on several criteria including geographical location (as you have guessed). Other considerations will be the subject matter of the page (in this case sports, or baseball), the ad's intended audience (sports fans), the demographic who visit the site, etc.

So the Sun is not directly doing business with the Yankees, but we are managing to take some of their money. If you click on it a few times whenever you see it, you'll be helping to take a few pennies out of the Steinbrenners' vault!

sincere thanks for the explanation, jeffChill. i'd rather not click on the Yankee banner though.

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About Peter Schmuck
Peter Schmuck wants you to know that, contrary to popular belief, he is more than just a bon vivant, raconteur and collector of blousy flowered shirts. He is a semi-respected journalist who has covered virtually every sport -- except luge, of course – and tackled issues that transcend the mere games people play. If that isn’t enough to qualify him to provide witty, wide-ranging commentary on the sports world ... and the rest of the world, for that matter ... he is an avid reader of history, biography and the classics, as well as a charming blowhard who pops off on both sports and politics on WBAL Radio. That means you can expect a little of everything in The Schmuck Stops Here, but the major focus will be keeping you up to the minute on Baltimore’s major sports teams and themes, whether it’s throwing up the Orioles lineup the minute it’s announced or updating you on the latest sprained ankle in Owings Mills. Oh, and by the way, that’s Mr. Schmuck to you.

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