Where's the originality Mark Brudett? You can't beat the Steelers on the field so you think waving towels to match their terrible towels is the key? Yet another blatant attempt at free publicity for under (wear) armour hding behind a tribute to our troops. Very sad.

Will this be available for public sale after the game for those who can't get to this one?

I hate it when we try to copy it. It's a stupid tradition. We want to make NOISE! Clapping makes lots of noise! Not waving a silly towel around!!! We just look like copy cats on national TV!!

I don't like it Ravens/UA!

I say boycott the towels, we need to scream and clap!!!

Who's with me!?!?!?1

I've got better things to do at a game than constantly wave a rag in the air like some woman calling for her girlfriend or boyfriend.Gimme a break,Baltimore,are'nt we following the herd mentality here?Voodoo crowd cheering and standing to do it will be definately annoying.I give this genious idea a thumbs down.

Stupid, stupid, stupid..Let's stesl Pitssburgh's idea of waiving a dumb towell during the game that just annoys the hell out of people all round you.

I don't think the towels will help us score touch-downs but i'm sure it will look great on tv how do fans that can't go the game get a towel ?

It doesn't seem like a good idea to do a lamer version a Steelers tradition. It kind of reminds me of second tier baseball teams who find themselves in the playoffs with no fan base and need a gimmick to rile up all the newbies. Unnecessary for the Ravens.

I've never really liked these towel promotions. They make us look like we're trying to be a knock-off version of the Steelers rather than an original version of the Ravens. I prefer our own Baltimore traditions to copying other people's stuff, because,. let's face it, the original place something came from is usually going to be the best version of it.

I'd rather they use the money and pay for some tickets for the Big Wheel to attend the game and go around leading a "R-A-V-E-N-S" cheer, maybe putting him on the video boards live from time to time. At least that'd be something from our rich football heritage and not something we're borrowing from an archrival..

And, for Pete's sake, if they do insist on distributing Ravens themed towels to wave around, please make them of better quality than the previous ones they've done. The little paper thin six inch towels that have occasionally been distributed had a pretty cheap look and feel to them.

I hate to look a free anything in the mouth, but I feel like if the best they can do is a rip-off of the Steelers' terrible towel only made in a much cheaper way, they ought to just skip the promotion.

What an awful idea. As a Ravens fan I don't want to be like the Steelers in any way.

You've got to be kidding me? Those little barney towels aren't gonna help. I guess imitation is the highest form of flattery, so I guess the Steelers should thank all you ratbirds fans.

ugh seriously? the point is to separate ourselves from those in-breds, not copy their stupid bath towels. What a terrible and embarrassing idea.

Worst. Idea. EVER.

Let Pittsburgh have (and keep) their towels to themselves--we should come up with an original idea, not copy one of theirs.

Horrible idea. If they're going this route, the Ravens should do something original.

I'd rather they hand out thunder sticks.

Who wants to imitate the Squealers?. What's next? Jumbotron instructions to cheer really loud?

I think this is pretty dumb. Why do we need to copy Pittsburgh's yinzer traditions when we have our own? I, for one, will not be waving a towel.

I would rather have no association with the Steelers. Much like the Pitt fans screaming out Heath's name every time he touches the ball, way after that was made popular in Bmore.

Though from a marketing standpoint, I am not going to turn down a towel.

:P

Oh no! Christ, all the stadiums with towel wavers look like little babies in their cribs. Please don't have towels. We will just look like 6 year old copy cats. You will never get me in a stadium waving a little .30 (cent) towel. Please, Baltimore is far above that 2 bit crap. Some of us remember when a horse ran around our stadium. Please don't reduce the Baltimore sports fans to this. If it happens I'll change the channel. I am NOT watching Baltimore fan towel wavers. You want to wave a towel go to Philly or Pittsburgh. With those idiots.

UN-original. Steelers fans whip around and cry into their towels. Why would Ravens fans condone this idea? I'll be at the game and suggest that all Ravens fans throw their pathetic novelty towels on the field if the Ravens lose. Kinda symbolic of their season.

Can't Baltimore be original and come up with THEIR OWN idea, rather than copy the Pittsburgh Terrible Towel?!

Did the Ravens just hire Vinny Cerrato to head their marketing department? If you Google "Redskins Rally Towel", then you'll know what I mean.

Bad idea. Why copy your rival's idea, especially one that is so well known?

How about the team start winning some games instead of trying to prep the fans in how to watch and react at M&T

Stupid copy cats. Get your own tradition.

Not only are you playing catch up to the Steelers on the field, now you're trying to mimic the Steelers fans in the stands too.

Interesting, is it not, how many teams copy the Terrible Towel idea? Those copy cats seem to miss one point though. The Terrible Towel is not given to fans attending the game. Fans actually have to buy one to show their "commitment, exceptional passion, excitement, and dedication to its team." All of those Towels you see swirling at Heinz Field ( and at many away games as well) were paid for by a Steeler Fan. Of course, Steeler fans do not mind buying this icon of Steeler Fandom, for all proceeds go to help people who face cognitive and physical challenges. I own 3 myself. Maybe the Wounded Warrior Project could use the "commitment, exceptional passion, excitement, and dedication [of Ravens' fans] to their team." to raise funds for the project by selling the towels for a nominal fee. I am sure that Ravens fans are just as committed to a worthy cause as are Steelers fans. Or not. Just a thought.

How about a flappable paper or fabric Raven (about hand sized) that would be more appropriate and look cooler too!...with 70,000 people doing it, Hitchcock would be proud!

I think it makes sense. Not trying to copy them but take it away. There will be a good number of Steeler fans and the white towels will drown out the yellow ones. I think its a good move.

No way! Why would I want to imitate a tradition of our most hated rival? Give me a break. Did anyone poll the fans on this? If I had a ticket to the game, I'd toss the towel in the first trashcan I found going through the turnstyle.

can someone delete some of this stupid comments above ?
No fan has to take a towel if he doesnt want to.
Think more positive !

“Terrible Towels” are for steeler's fan's, so what are we going to cal;l our's? If you want something to help your team ralley, we should look to come up with an orginal idea instead of copying/following after the steelers. Come up with something new for the Baltimore Raven's cause there is only 1 team in the NFL along with it's fan base that is know for a “Terrible Towels” and we know who it is.

the monies made from the T-towel was given by Myron Cope to a sick kids school. All proceeds from the Ravens Rag should go there also. Take the idea, but the proceeds should go to the school

The Ravens have distributed towels before... and I'm pretty sure we lost every time they did.. Most of them end up laying all over the stadium too.. Let's just MAKE SOME NOISE and kick some Steeler butt to get back into the playoff race!!!

Hey guess if you cant beat them on the field who stole "HEEEEEEEAP" and turned it into HEEEEEEATH. At least we lose to good teams and not the Chiefs.

That's cool but I hope they are not the cheap crap they normally give out.

This idea ranks right up there with the Elvis Grbac signing as one of the worst ideas in team history. I truly do hope that fans attending this game will NOT wave the towels. For years, I've been screaming at Steelers fans about how stupid it is for them to be waving dirty towels around and how that doesn't intimidate me one bit. Thanks, Brudett, for making me look like a huge ass.

Bad decision. Putting a rag in our hands will keep us from making racket by pounding on the seat in front of us. The yellow towels around me live by a strict rule. Wave away, but if the darn thing touches me you get it back at the end of the game. It works.

I absolutely hate this idea. Who in marekting thought we would like this? I'd rather we be given purple batteries when the Eagles come to town.

Ravens fans,

Get your own thing, the Terrible Towel belongs to the Steelers and their fans.
Shame on the Ravens organization for copycatting the Steelers off the field as well as on it.

I remember almost punching a guy waving a yellow dishrag in front of my face at one game. BAD IDEA. Im all on board with the "PURPLE OUT" and making it deafening loud. It might look nice for a minute on tv. But i dont see waving a rag forcing any timeouts.

ITS THIRDDOWN!!!!

Anyone who's been to games over the years know they've done this before. Got a nice collection of Raven's towels that come in handy at home... but I ain't gonna wave 'em like Steelers fans.

Why copy the Terrible Towel and if you wanted to introduce a towel for the Ravens do it at the beginning of the season instead of when you are finally playing the Steelers that just make the Ravens look like copy cats and make it look like they are trying to be like the Steelers.

Save the money on the stupid knock off towels and buy a big league wide receiver or some basic play calling lessons for "I'm so smart I don't know what the heck I'm doing" Cam Cameron.

If you are going to copy the Pittsburgh Steelers do it in a way that will lead to SIX lombardi trophies like their franchise has.

Joe, Hitchcock didn't write "The Raven." We don't have two mascots named "Alfred" and "Hitchcock."

But I agree that we need a more creative, Raven-specific cheering instrument, at least one not imitating the Steelers. Awhile ago, they gave out kazoos that made a sound like a Raven. Or I like Joe's idea of something that looks like a Raven, and it's wings flap and make a sound as you shake it- maybe the "wings" could hit together underneath and above the body of the Raven and make a loud noise.

Just make me puke. What's next? A 53 Mighty Men scarf?

Stupid idea to imitate Steelers dumb-looking tradition-- but I'm surprised that's it's newsworthy, since handing out the towels has been going on approx annually for a decade. If Under Armour wanted to really embrace Ravens fans, instead of wasting $$$ on towels, they should help fund upper deck escalators, since the team and MSA are too cheap.

Welcome to the "chickifying" of the Balt. football fan.This marketer must be a liberal,metrosexual Democrat from Rehobeth Beach.It's flu season;blow your noses in them.Better yet,just pass the plate around at halftime and we'll donate some money that way.I wonder what Steve B. thinks of this imitation?

Sorry, but Ive got to weigh in here, too (because I'm sure Mr. Brudett is reading every comment and taking notes)...

Bad idea. I've attended games where these towels were given away and they are annoying, cheap, unoriginal and don't help the team. I can't wait to show my passion by flinging around a little WHITE handkerchief and hitting the heads of everyone around me. The Steelers own it; let them have it.

I appreciate that the PR crew wants to make a visible statement on SNF but this isn't the way to do it. Especially if we end up on the losing end of the Steelers...

Not to mention that "raising awareness" is not the same as "donating money".

You Ravens fans should make your towels black and gold, then you can look just like steelers fans. A dream come true for you.

Oh good lord why? We don't need to copy our Arch Rival!!! Sorry, those towels might be for a good cause but they look ridiculous!!

The only thing the Squealers towel is good for is toilet paper. I'm flying 5000 miles to be in the stadium for this game and I definitely don't want to do a thing that remotely resembles a Squealers fan. Someone in the marketing department needs to find a new job. When you walk in the stadium decline the towel/rag/cheap prop/whatever and prove we are the loudest stadium in the NFL sans a gimmick!

This is an incredibly stupid and unoriginal idea and I think its disgusting because its an obvious imitation what that putrid organization in Gold and Black does.

So what's it going to be called? The Ravens Ravishing Rag?

I've always thought those stupid towels were lame.

Couldn't they hand out aluminum foil or something that would make a big racket?

Or maybe some bird whistles? we could all chirp like a raven.

or how about beers. that would be a good thing to hand out to get the fans excited.

The Steelers have clearly gotten in the Ravens' head after last year's 3-game sweep.

Exhibit A:
In the offseason the organization looked foolish when the league made it public that they refused to play the Steelers in the opening game when asked by the NFL.

Exhibit B:
This apparent acknowledgment that they think the Terrible Towel is kinda cool.

Their next idea? The Raven's logo on one side of the helmet of course.

Based on last season, I think you can call it The Snot Rag of Surrender. How perfect that they were -are are again-white.

Maybe they should hand out purple cheeseheads the next time the Packers are in town.

What a bunch of no talent A66clowns...

I think its a great idea. They dont want 35,000 plus terrible towels to stand out. A lot of teams "give away" little towels when the Steelers come to town. Ratbirds are no different.

Mine will be in the trash as soon as I get it. This is a bad, bad, marketing ploy by UnderArmour. Yes by all means let's be like the Squeeler fans. This is a slap in the face of every Ravens fan. Boycott UnderArmour forever!

Stupid get rid of it and learn you freakin lesson that you just wasted your money! Why copy the freakin squeelers will be a laughing stock on national tv. I won't keep mine, I'll trash!

Real dumb idea. No noise is made by waving a stupid towel. Just because the Steelers are a bunch of losers why do we need to follow them. It is really pathetic if you ask me. Ravens fans just cheer and CLAP as loud as you can!!

Terrible idea. Please reconsider Ravens. Will be selling mine on eBay.

As an original Ravens season ticket holder, I don't know what some of these negative nellies are talking about. I think it's a great idea. Don't know why they didn't do it earlier. Anything to drown out those annoying, obnoxious Steelers fans is alright with me.

PLEASE, PLEASE, PLEASE DON'T DO IT. I'M BEGGING THE RAVENS. PLEASE DON'T.

What's wrong with Raven Towels? It has nothing but positives about it. Honoring service men and women. Like that. UnderArmor - Baltimore Business, founded by Baltimore Brothers, Hiring Baltimore and Maryland people to work in their company. A successful company at that. Go Ravens. Go Baltimore. To the rest of you that are going to the game, wave or don't wave your towel but if you got anger to vent, scream like hell when the Squeelers have the ball - thank you very much.

We should have kept Matt Stover. It is too late now. Scr-w the towel!

bad idea. I feel as though it is just copying as well. Just like stupid stooler fans yelling "HEEEAAATH!" after Heath Miller catches a ball.

I agree with all of the above. This is just stupid. Did anyone else see the story of a steelers fan who kicked his puppy to death because he wouldn't be quiet for the game? Why would anyone in this organization want to emulate that bunch of low class thugs? The "castle" seems to be rotting from the inside out.

To all the STOOLer fans making stupid comments...football games are for fun so remember theat you can't spell "fun" without F U!

Terrible Towel...Terrible Idea. If they distribute the towels on Sunday, I will distribute them right into the trash. There is no need to copy the Steelers.

How original, a towel to wave. Give me a break. We need to make more noise than the Steelers fans who will turn out in high numbers. If you listen closely you'll hear me roaring from Wisconsin.

you can try to copy the Steelers if you want to. But there is only ONE Terrible Towel.

This is disgusting! You’ve created a blatant rip-off of a Steelers tradition as a marketing ploy for TV. I’m sure the Wounded Warrior Project has merit, but you’re getting a free towel for going to a game. Steelers’ fans buy towels and proceeds go to a school for disabled people. See the difference!? Any Ravens fan that touches this thing should be ashamed of themselves!

Come on, what a lame idea. It makes us look like a bunch of wannabes, and the last thing I would want to be is a Steelers fan. Next they will be distributing purple cheese hats for the Packers game.

How 'bout a purple and black cloth Raven hand puppet? Put your hand in it and wave like crazy for the Ravens. What a sight that would be of 70,000 fans waving the Raven hand puppet! Costs too much, huh? I didn't think they'd go for it.

Why are there in-bred squealers on this site. Go post on your own site.

you are all a bunch of conspiracy theory idiots.

lighten up... its just a freakin towel. hockey teams, baseball playoff teams do this all the time for big games.

I dont think people will be less loud bc they have a towel and just because the steelers have a towel doesn't mean other teams can't use one on occasion.

you are all idiots with too much time and outrage on your hands.

As a season ticket holder since 96 I have been to many Steelers games. Le tr those morons wave the towels - it's lame and it's their stupid tradition. How about we all just show up and watch a football game on Sunday without turning it into a damn gay pride parade? To Mr. Burdett and his line about the fans demonstrating our dedication and excitement...don't 13 years of sell outs for every stinking game demonstrate that pretty effectively? I am sure they want to do this to mask how many Steelers fans got tickets, but there's no point. In a tough economy with Christmas coming I don't blame fans who sell their seats. The rast of us will just be that much louder.

Ravens have no tradition so they copy other teams

PATHETIC

I have a better idea... Purple cheese wheels on our heads. Yeah, that's original.

In the 1940's and 1950's the waving of handkerchiefs was a local thing and known as the Baltimore Farewell.

lame idea. We're not pittsburgh and don't want to be

do you delusional Ravens fans really think you created the heeeeaaapppp-style cheer? this has been going on for as long as i can remember with players of various last names all over the country. Also, for the person that mentioned the r-a-v-e-n-s cheer being unique, you may want to talk to the Jets and Eagles about that.

Hey JJ...you are obviously a moron...Baltimore started the spell out cheer with the Colts in 1954.

Clearly the PR staff of the Ravens must consist of people NOT from Baltimore. They just don't get their fan base. We know football ... we don't want to be treated like 'robots' -- what next 'cheer' signs. Throw the towel away and be loud for at least 'one more game' -- just don't wave any damn towel.... or if they insist on giving the towels sit on them until a TD is scored then wave it and then sit on it until a TD is scored, then wave it. Repeat.

Corporate towels are not seasoned with magical experience like Pittsburgh's Terrible Towels earned through decades of use with love, sweat and tears and hand wringing through superbowls. Only the Steeler's Terrible Towels can be called genuine, authentic and the real thing because they have passed the tests of time after time after time. The corporate towels have no power. Ours were blessed by Saint Myron Cope who still looks out for us.

Living in Washington, I'll try to be diplomatic about this and offer the Ravens Fans an alternative free idea to keep your dignity and be a good sport. Instead of towels, how about some kind of foam purple beak that you can wear like a glove and wave or have the beak click. Or have a contest for people to come up with some of your own ideas. Be original and then you'll own the idea.

The Ravens marketing dept needs to meet with an advertising specialty firm first to create the logo item, get it to pass some Ravens fan focus panels and then pick up the sponsors. The sponsors just want their name out there and don't care what its on as long as its cheap. The Ravens should be driving this marketing idea for the fans not the sponsors.

Why would Wounded Warrior partner with any specific team?

Don't you guys already have that dumb Dog Pound thing?

I have a few ideas that I think might work a tad bit better than mimicking the Rusty City's Terrible Hankies:

1. Don't auction off your tickets to STEALer fans to make a buck - go to the game and root like HECK for the RAVENS

2. Beat the crap out of the STEALers in front of a National TV audience

3. "Accidentally" light any Terrible Hanky you see on fire and then immediately douse it with a cup of preferably GRAPE soda (do NOT waste your 8-dollar beer)

Maybe we should just play this song and put the video up on the big screen at the gamehttp://www.youtube.com/watch?v=Rx47qrH1GRs

This is so incredibly lame. I'm going to the game on Sunday, and I'll make sure everyone going with me throws it in the trash where it belongs.

Yeah Scott!
We have the Dog Pound thing, just like Indiannapolis has The COLTS Marching Band. DUH!
Get a Grip Dude.

Looks like about 98% of the folks on here thinks this is a really crappy idea. Too bad nobody listens to fans anymore, just like the college football playoffs. Go Steelers!!

I like getting the towels. have a whole collection of them from over the years. But waving them like in lame AXX Pittsburgh? What a dumb idea to mimic those pansies.

Mark Burdette used to work for the Redskins. Go figure.

SURRENDER HANKIES UNITE!!!

Are you trying to imitate the Colts? Haha

Remember their surrender hankies in the 2005 playoffs? Didn't work then either.

It's called mocking.

It's only flattery if you mean it to be. When you intentionally do something to undermine the other team, that is pure, unadulterated mocking.

Anything to piss off a Steelers fan works for me.

two questions.....will they be kept in cardboard boxes at the ramp entances......and if I put some armour all on them and use them to wipe my dash off will the purple come off and bleed all over my interior.

Go Steelers!

You know, you can only mock something when you're above it. When you're looking up at it year after year it's called fawning, and it gets to be like a little brother who won't stop crying until he can have his hair cut just like ours. But this, this towel thing is gonna work out great. Like gangbusters.

I can see it already. There'll be t-shirts out in the parking lot that say "You bet your sweet ass I hate yellow towels" before the game even starts. You guys will come out like lions, what with the waving on every play, the dancing and pounding your chest with every twirl.

"We're undefeated at towels after one half of one quarter of the total time in which we are supposed to be toweling! Are we done yet?"

Cause by then you're gonna get tired, because you're too old to play linebacker anymore... I mean, because you're arms are for tipping brews, not waving the towels, or whatever. Maybe you're gonna say how you're up against like 9 of the 6 best towel wavers in the bleachers, and sometimes you just gotta be happy with whatever you can accomplish in a stretch like that.

Is the league gonna give you another ring if you can just beat Pittsburgh, or what? Some modification of the Rooney Rule I wasn't aware of? Because otherwise I think maybe you're focus has been a little too narrow again this season. Like, maybe if you widened your perspective you wouldn't be having your Super Bowl in November year after year.

I'm sure at least one of the other teams has a gimmick or schtick that annoys you. But why keep trying to take other people's accomplishments and cover them with bird poo? Wouldn't you just be better off with some of your own? Like putting "One for this finger" on Frank Walker's shirt next Jan. when your craft club starts back up? Or making those little hand Ravens that one guy mentioned?

Pride is more than an angry chip on your shoulder, isn't it?

So that's why they have to give them away.

Hasn't this been done before?