Orioles' TV ratings up over last year
The Orioles saw significant increases over last season in the television ratings for their first four games.
This season’s first four games, all broadcast on MASN or MASN2, garnered an average household rating of 7.72, a 32 percent increase over last year’s 5.87. Monday’s home opener, broadcast on WJZ in addition to MASN, posted a 11.98 household rating, 55 percent higher than last year’s. Ratings measure the percentage of all homes with televisions tuned in to a program.
The team also saw large increases among key demographics, particularly among female viewers. The home opener did a 3.41 rating among women ages 25 to 54 and a 2.93 rating among women ages 18 to 49, increases of 263 percent and 127 percent, respectively, over last year’s game. The first four games averaged a 1.81 rating among women ages 25 to 54 and 2.04 among those ages 18 to 49, 63 percent and 56 percent higher than last year, respectively.
Increases were also made among the following demographics: adults ages 18 to 49 (28 percent), adults ages 25 to 54 (20 percent), men ages 18 to 49 (17 percent) and men ages 25 to 54 (8 percent).