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April 5, 2011

Orioles' TV ratings up over last year

The Orioles saw significant increases over last season in the television ratings for their first four games.

This season’s first four games, all broadcast on MASN or MASN2, garnered an average household rating of 7.72, a 32 percent increase over last year’s 5.87. Monday’s home opener, broadcast on WJZ in addition to MASN, posted a 11.98 household rating, 55 percent higher than last year’s. Ratings measure the percentage of all homes with televisions tuned in to a program.

The team also saw large increases among key demographics, particularly among female viewers. The home opener did a 3.41 rating among women ages 25 to 54 and a 2.93 rating among women ages 18 to 49, increases of 263 percent and 127 percent, respectively, over last year’s game. The first four games averaged a 1.81 rating among women ages 25 to 54 and 2.04 among those ages 18 to 49, 63 percent and 56 percent higher than last year, respectively.

Increases were also made among the following demographics: adults ages 18 to 49 (28 percent), adults ages 25 to 54 (20 percent), men ages 18 to 49 (17 percent) and men ages 25 to 54 (8 percent).

Posted by Steve Gould at 6:23 PM | | Comments (14)
        

Comments

In Buck we trust.

Its the young good looking pitchers we've got on this staff, and you know it.

*just teasing gals, pls don't throw the curling iron*

The O's announcers on MASN and WBAL are far superior to the announcers for most MLB teams.

Buck's Birds!

This is BuckLand!

Anybody ever been on the desert? When you finally get a drink of water, it is amazing how good it is.
Kinda Like the 2011 O's, wouldn't you Say??????

I guess this is good for the SUM total on Andy's excel spreadsheet?

It is a shame that Verizon FIOS dosen't have room for MASN2 HD. Whenever the O's games are on MASN2 we can't watch in HD. Maybe the O's game should all be on MASN and the Nats games should be on MASN2.

In the immortal words of Jackie Gleason.

"HOW SWEET It Is"!!!!!!!!

Hey look everyone, Brummie insulted MacPhail again! Look! It's right there! See it? Isn't he clever? Good job, Brummie. Now go take the dollar your mommy gave you and buy ice cream. And again, very good job, Brummie!! Better to have ice cream than credibility. Just keep saying it to yourself.

Gragost: I had the same regret about Verizon. I inquired directly to Verizon and they told me that they do carry MASN 1 & 2 in HD. I don't have access to teh email but if I recall it was channels 576 and 577. Can somebody who has Fios confirm or dispute that Fios has both MASN 1 & 2 in HD?

BA Ray,
Verizon Fios does have HD for Masn2 however it is not included in your regular HD package. Imagine my annoyance when I DVR'd the game on the MASNHD channel for the Friday opener and sat down at 8:30 when the kids were in bed to stare at a black screen!!! Thank goodness I turned the game on as early as I did!

In regards to MASN 2 HD on FiOS, I didn't think it was in the lineup, but I just checked a few minutes ago and it's there now. I swear it was just recently added, because I've been frantically checking the channel lineup the past few weeks and hadn't found it until now. It's on channel 501 in Harford County, and I've found the channel lineup to be about the same in Baltimore and Anne Arundel County, so it's probably on 501 in those areas as well.

Funny thing is, when I saw other people on this blog post complaining about lack of MASN 2 on FiOS, I was gearing up for an internet rant of epic proportions. I was going to urge everyone to complain until Verizon started carrying MASN 2 in glorious HD.

But I don't have to do that now. Phew!


MASN2HD is on "The FIOS channel" when games are on, then it goes back to the FIOS channel. It's 501, but they did not have Britton's debut in HD (in SD), which pissed me off.

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About the bloggers
A Baltimore native, Dan Connolly has been covering sports for 14 years, and baseball and the Orioles for 10 seasons, including the past six with The Sun. His first year covering baseball on a daily basis was Cal Ripken Jr.'s final season as a player. It's believed that is just a coincidence.

Steve Gould is an assistant sports editor for The Sun, overseeing Orioles coverage. The Columbia native joined The Sun as a sports copy editor in 2006 after graduating from the University of Maryland.

Peter Schmuck has been covering baseball for a lot longer than Steve Gould has been on this earth. He is now a general sports columnist, but has been a beat writer covering three major league teams (the Dodgers, Angels and Orioles) and also spent a decade as the Sun's national baseball writer. If you want more of his insight on the Orioles and other sports issues, check out his personal blog -- The Schmuck Stops Here.


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