Medium Well: Baltimore brings home ratings gold - Sports media blog by The Baltimore Sun's Ray Frager

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Baltimore brings home ratings gold

Saturday night's rating for NBC's Olympic coverage in Baltimore was 22.3 percent of the market. That ranked first among the nation's top 55 TV markets. With Michael Phelps swimming every night through Saturday, we should expect to continue ranking at or near the top.

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Hands down, the most annoying commercial during the Games so far has been the constantly repeating Maryland Lottery ad with the fat guy on the balance beam.

My wife likes it, though. She says the guy reminds her of me.

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I've probably mentioned it before, but one of the great graphic innovations for swimming is the line that shows where a competitor is in relation to world-record time. That ranks right up with the yellow first-down line in football.

Posted by Ray Frager at 8:03 PM | Permalink | Comments (0)

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About Ray Frager

Ray Frager joined The Baltimore Sun’s sports department in 1985 and has been an assistant sports editor for more than 15 years. This is his second stint writing a sports media column for The Baltimore Sun. Most sequels aren't as good as the original, but then, the original wasn't all that great either.

Frager, born in 1957, grew up in northern Delaware (graduating from a high school that since has shut down) and received his bachelor's degree in journalism from Rider College in Lawrenceville, N.J. He worked as a reporter and copy editor at The Trenton Times and The Dallas Morning News before coming to Baltimore.

Surprisingly, if you look at his accompanying photo, Frager is married and has a son and daughter. He enjoys playing basketball and has organized pickup games among members of The Baltimore Sun staff for many years, which means they don't get too mad at him for shooting way too much.

He has a good beat and is easy to dance to. I'd give him an 85.