More on ESPN and lacrosse
Here are a couple of leftovers from my pieces on ESPNU from the past few days. In case you missed them, check out Part One from the blog and Part Two, which was published on E-Lacrosse.com.
Who is picking the games for ESPNU?
I asked Burke Magnus, vice president and general manager of ESPNU, if Quint Kessenich, the ex-Hopkins great and ESPN on-air personality, is helping to hand-pick the lacrosse games for ESPN's schedule. He said, "Quint who?" Just kidding. He said they have people that get paid just to do the programming but they do rely on Q, newly hired ex-Virginia star and Tewaaraton Trophy winner Matt Ward and other resources for their "lacrosse intelligence." Magnus said Baltimore’s local ABC affiliate WMAR has been huge in the process of making lacrosse an ESPNU sport. WMAR was broadcasting a full slate of local college lacrosse games long before the inception of CSTV or ESPNU.
What's with the lone game broadcast on ESPN2?
The lone regular-season game on ESPN2 is Maryland vs. Virginia at College Park on March 29. That game is on ESPN2 because ESPNU's schedule was full and Magnus didn’t want to pass up the matchup. It will likely serve as a barometer for what they already know over at ESPN and something we all can derive easily enough -- that lacrosse is not ready for viewership/advertising-based television broadcasting.
Magnus would not give a ratings number that the March 29 game could achieve in order to satisfy some requirement for lacrosse's inclusion with the big boys, but I could tell that we weren’t in the ball park. “We’re not going to let the impression from one game blow it out of proportion either way,” he said. “And if [the ratings don't] live up to expectations, its not going to change one bit our philosophy and what we do here at ESPNU."





