Starting today and running through Feb. 17, the Women's Basketball Coaches Association, in conjunction with the V Foundation, is launching a "Think Pink" initiative, designed to raise awareness of breast cancer in honor of North Carolina State coach Kay Yow, who is in the midst of her third bout with the disease.

Some women's basketball officials will be using pink whistles during the next 10 days, while teams will be wearing pink ribbons and shoelaces, while others will wear pink uniforms to show their support for the campaign to raise funds for the WBCA/Kay Yow Fund for breast cancer research.

Though Yow is a college coach and the WBCA membership is overwhelmingly made up of college coaches, high school players and coaches will take part in the initiative, since virtually everyone knows someone who has been affected by breast cancer. Here's hoping local teams, coaches and officials, in both the girls and boys games, will get involved as well, in whatever way possible.