MTA reaches out through social media
The Maryland Transiit Administration has been taking its licks for its communications lapses since June 21's infamous MARC "hell train" incident, but give it credit for making an effort to harness the emerging social media to get its messages out.
About a month ago, the MTA quietly launched a beta test of its Facebook and Twitter accounts. Now it is moving to put the two into wider use use to send out service alerts and deliver other timely information.
Customers can click to follow the MTA on Twitter or to sign up for a Facebook account. Twitter, of course, has space limitations, but the MTA plans to use Facebook to post photos, answer questions and receive feedback. It sounds as if it's worth trying for regular riders of MARC and ther transit services.
Tell them the Baltimore Sun's Getting There blog sent you.