MTA launches 'keep off tracks' campaign
The Maryland Transit Administration is launching an advertising campaign to pound home the message that people need to be aware of the dangers of railroad tracks.
It's a sensitive subject at the MTA, which was rocked by the deaths of two teenagers who wandered onto its light rail tracks last July and were run over by a train a train that was going in a direction they apparently didn't suspect.
The theme of the campaign is: "Any track, any direction, any time." Marylanders can expect to see the message in print ads, brochures and on television and to hear it on radio. The ad campaign goes in hands with other measures MTA took after the fatalities to prevent trespassing on its tracks and to warn of possible intrusions. They include changes in signage, reporting requirements and alert systems.
Comments
You would think this goes without saying. But. The MTA also needs to stress that these aren't your grandpa's trains. They are quieter and super swift.
Posted by: ruth | June 9, 2010 8:31 PM
Yesteryear's dumbing down of society has finally reaped its rewards.
Ruth's statement after the word BUT. proves my point.
Posted by: Carole | June 10, 2010 8:43 AM
MTA? Super swift? HAHAHAHAHAHA! Oh Ruth, that made my day...
Posted by: Youssef | June 10, 2010 9:30 AM
More wasted transportation funds...... The railroad industry already has "Operation Lifesaver". Why can't the MTA just use that rather than spending gas tax money on their own campaign?
Posted by: Gary | June 10, 2010 1:11 PM
Gosh, why interfere? just sounds like Darwinism at work.
Posted by: JIMMY DAY | June 10, 2010 9:41 PM
Durn ya, Jimmy-- that's what I was gonna say!!
Posted by: CalicoGal | June 11, 2010 9:32 AM