Today, Baltimore's Millennial Media, which started up in 2006, announced it raised $16 million in new financing from some venture capital firms, including New Enterprise Associates. (Check out my story here.)

Last week's news that Google was buying mobile advertiser AdMob for $750 million probably didn't cause venture capitalists to throw money at Millennial (such deals usually take more than a week to put together), but it also probably didn't hurt the growing little firm.

The conventional wisdom now is that Google's purchase of AdMob "validates" the nascent mobile advertising industry. When a big company like Google drops a ton of dough on a small company in a still-emerging market, you know that will attract many more serious investors and players to the industry.

According to eMarketer stats via the Interactive Advertising Bureau, here's what the mobile ad market looks like:  

I'm gonna bet that the Google-AdMob acquisition, though the first big one in the mobile ad space, won't be the last. My guess is we may be a few months, perhaps even weeks, away from similar acquisitions of smaller mobile ad firms by big Google-esque-like competitors. What do you think?

Posted by Gus Sentementes at 10:11 AM | Permalink | Comments (0)
Categories: Entrepreneurs & Risk Takers, Media, Online Advertising, Smartphones, Startups, Wireless
        

"It's a dream come true," John Ferber, the young company's cofounder told The Baltimore Sun at the time. (In case you're wondering, Ferber eventually left Advertising.com on to popularize the idea of making small donations to help fund causes, through a site called Microgiving.com.)

Now, Time Warner and AOL are going the way of splitsville, as announced last week, and the Wall Street Journal's Kara Swisher had some good details on the breakup. So I was left wondering what would happen to the Advertising.com, which is based at the Tide Point complex in Locust Point. (The Baltimore Sun's Algerina Perna shot the above photo at their offices in 2007)

The company is among the handful that came out of Baltimore area that can truly say it made the big time with its sale to AOL Time Warner. Turns out, AOL's new chief, Tim Armstrong (a former Googler), has some big ideas for the way AOL and its advertising properties (Advertising.com and the others in its "Platform-A" division) are going to tackle the struggling ad market.

Generally, according to the WSJ, they'll focus on a broader range of clientele, not just the big customers (which, I'm gonna guess, means even more competition for all types of publishers, newspapers included, who are hoping to squeeze every last drop of ad money from whatever businesses they can.) The online advertising platform-provider got subsumed into AOL's Platform-A division, which stays with AOL in the split.

So, what will happen to Advertising.com under an AOL-Time Warner split?

Continue reading "Advertising.com: Sticking around in Baltimore" »

Posted by Gus Sentementes at 10:35 AM | Permalink | Comments (0)
Categories: Online Advertising