Why you can't ignore the email newsletter as an online publishing model
I spent several days recently researching a story about the business of email newsletters. Greg Cangialosi, CEO of Blue Sky Factory, an email marketing agency in Baltimore, gave me some great insight. I asked Greg (pictured left) about the business model approaches of email newsletters vs. Websites, from an advertising and monetization perspective.
He said, in a nutshell: "The difference between Website and email advertising is the targeted nature of the [email] list of people. If that list demographic fits the target of the advertiser, they're going to get a good response rate."
Greg pointed to successes like Daily Candy and Thrillist as successful email newsletter companies, and talked about two of the local ones his company provides email newsletter services to: CityBizList in Baltimore and ExecutiveBiz in Washington D.C.
One of the big advances in recent years in email newsletter technology, Greg said, are the features involving sharing with a social network.
Companies disseminating email newsletters can embed them with options that allows the user to share the information on Twitter and Facebook, thus helping them grow their email subscriber base organically and through word of mouth. Pretty cool stuff.
Hit the jump to check out my full story on the topic.
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