My story today about people launching "hire me" Websites was sparked by "retweets" last month about Matt Bivons, who launched an online drive to get a job at Blue Sky Factory, a Baltimore-based email marketing firm. He calls it BSFShouldHire.me.
Who was this guy? Why was he doing this? Will we all eventually have our own "hire me" Websites? I spoke to Matt early on, and then ruminated on the phenomenon for a few weeks, poking around here and there and trying to see if anyone else was doing this. I started finding more and more sites like Matt's when I simply Googled "shouldhireme.com" or "hireme.com." (Here's a short list of some I perused.)
Quickly, I learned that Jamie Varon, a 24-year-old from California who launched TwitterShouldHireMe.com, may have been among the first -- if not the first -- to do something like this (at least since Twitter and Facebook have been around.)
Two people I interviewed who didn't make it into my print story were Susan Lewis and Eric Barker. But it wasn't because their efforts and ideas weren't remarkable. On the contrary:
Susan, 39, a marketing pro from Dallas, launched SusanHiresABoss.com, which turns the typical job hunt on its ear. If you're a boss, you can't hire Susan. She's gonna hire you. She graduated from Seth Godin's informal MBA program in New York this year (a six-month boot camp for smart, social-media-savvy people) and launched her site.
Susan told me about 30 companies expressed interest in her (30!), and she's narrowed the field down to about three potential employers. "Some (opportunities) could be project work," Lewis said. "There's one I might end up making an offer to."
Eric Barker, 36, of Los Angeles, told me how he's been running inexpensive ads on Facebook to target employers he wants to work for. The way it works is he puts up an ad that he targets to employees of a particular company who happen to be on Facebook. When you buy an ad on Facebook, the site offers you granular tools to target your ad to people, say, who claim they work for a certain company. The ads get him noticed and he gets calls from recruiters.
Barker, a former Hollywood screenwriter with an MBA, said his Facebook campaign has cost him little more than $100. He's targeted ads to Microsoft, Apple, Netflix, Youtube and IDEO -- basically companies that are in media. He's gotten contacts and interviews, ironically, with other companies who were impressed by the ad.
He said he "went nuclear" with the Facebook approach because of the rough job market and he needed to get attention quickly. "My background is in Hollywood," he said. "Nothing in Hollywood gets done effectively through formal channels. Everything is done by friend of a friend and reputation. The real world is not that much different."
His dream job would be something in product marketing and/or development, he told me.
About his Facebook approach, he said: "We're all marketers now, like it or not. Getting access [through the Web and interactive social media tools] is easy. It's now all about marketing and branding yourself."
If you're curious about using Facebook -- and even LinkedIn -- as ways to advertise yourself to a new job, you should check out some tips from Willy Franzen over at the One Day, One Job blog.
Let me know if you have success with your online campaigns to get the job of your dreams (or even just a job your mildly happy about, especially if it involves decent pay and health bennies.)
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