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December 28, 2011

New York Times accidentally pleads with 8 million people not to cancel subscription

Well, this is a headache for the most esteemed newspaper in the land....

Today, at 1:25 pm, I got an email from the New York Times pleading me to rethink my subscription cancellation and re-up for an exclusive rate of 50 percent off for 16 weeks.

There's only one problem: I wasn't a print subscriber. In fact, about 8 million people got that email, too, and they weren't supposed to get it. Instead, it was only intended for about 300 people.

I've been following Amy Chozick's tweets about it -- she's the Time's corporate media reporter.

But hey -- now, I presume, every NYT subscriber knows that if they just cancel, they can get a 50 percent break on a print subscription.

Did I mention what a headache this must be for those poor folks over at the Grey Lady?

Update: Here's the official story from the NYT's Amy Chozick.


This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
Posted by Gus Sentementes at 3:53 PM | | Comments (0)
Categories: *NEWS*
        

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About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
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