Can your wallet take the debut of another iDevice?

Today, at 1 PM Eastern/10 am Pacific, Apple's Tim Cook will take to the stage at the company's Cupertino, Calif. headquarters to unveil what many believe to be a new iPhone.

I expect the fireworks to be more about some killer software (i.e. rumors of a very "world changing", powerful voice integration/assist feature) rather than hardware, though there will be some hardware upgrades, too.

It's been more than a year since Apple came out with the iPhone 4, which has been a smash success despite the early complaints about its antenna. (Remember "antennagate"?)

I'll be posting highlights here of the announcement as it happens, and will share links to other resources online that are covering it, too.

Places I'm watching Apple live-blog updates: engadget.com and gdgt.com.

Stay tuned.......

UPDATE:

The event has started. So far here's what's new:

* Apple introduced a new App called "Cards," which allows user to design their own greeting cards with their photos on their mobile device. Apple then ships it via USPS. Watch out, Hallmark!

* So far, there's been a lot of rehashing of the new features coming via iOS5, the next software update for iPhone, iPod and iPad devices.

* A new Apple app called Friends and Family, for sharing locations with trusted groups of people. Watch out, Foursquare.

* Just introduced: The Apple iPhone 4S. Same design as iPhone 4, but new electronic guts inside, include a dual-core processor chip. Also, it's a "world phone", meaning it works on both GSM and CDMA networks. CDMA is common in the US but GSM is huge in Europe. Apple going for world domination.

* New tech: a digital voice assistant that makes it easier than ever to interact with your iPhone and retrieve information. We'll see how it works IRL.

* Sprint gets invited to the iPhone party! So now AT&T, Verizon and Sprint -- the big three -- will have the iPhone.