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October 10, 2011

Netflix abandons Qwikster plans in embarrassing reversal

netflix-image.jpg

Can you say: D'oh!

Recently, Netflix said it was going to raise prices and split off its video streaming service from its DVD rental service.

The plan was to maintain Netflix.com as a streaming-only service. And a new venture, Qwikster.com, would be for customers interested in only DVDs.

But, customers hated the idea -- and left in droves. Netflix slashed its third-quarter subscriber forecasts by a million, according to the WSJ.

So today, Netflix reversed course. In a blog post, the company said "two websites would make things more difficult" for their members. And, no more price increases, the company promised.

Up until this debacle, Netflix could do little wrong. But their reputation has taken a hit with these changes, course reversals, and back-trackings. Is this a chance for competitors to swoop in?


This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
Posted by Gus Sentementes at 10:38 AM | | Comments (8)
Categories: *NEWS*
        

Comments

This is more than just a chance for competitors, it's a golden opportunity. The Netflix debacle has rivaled Charlie Sheen's meltdown the whole way, just without the "great hair" (which makes it even worse).

For some reason, you just can't...look...away.

We just started Netflix when they doubled the price>> we hated that and had no trust! We figured we could rent movies and copy them from our cable company for much less than that>> and have all the lesser movies we want from their selection>>Mega disappointed in Netflix...

Luckily for some people like me who already has Dish Network, I am patiently waiting for the Blockbuster deal to come together completely so we can pay $10 a month for all that Netflix offered and more! Now we can rent not only rent movies but games also, plus get new releases right when they come out AND stream live! I never would have even thought of this if it wasn't for the recent price hike with Netflix, I always thought they were great....not anymore.

Everybody makes mistakes and, yeah, they can be embarrassing. But Netflix should be applauded, not disparaged, for recognizing its mistake very quickly and changing course.

Adolescent media that cover every story as if it were an episode of The Kardashians can’t stop themselves from calling an error a “debacle” and getting out their Ouija boards to ponder whether the company can survive.

If the media were able to own up to and fix their mistakes as quickly as Netflix has, we'd have a better public discourse. Grow up.


** They LOST a MILLION SUBSCRIBERS. Yes, I'd call it a debacle. -Gus**

These companies are always trying outsmart themselves. This was a dumb idea to begin with.I hope they lose all of their customers!! Serves them right for trying to juice their already satisfied customers out of extra bucks. Nothing but pure greed.

I can tell you that as a subscriber/employee of DISH Network I was excited to hear they were coming out with the Blockbuster Movie Pass. I was looking for something different because of the price hike. So for only $10 dollars I can get streaming and DVDs and so much more then I ever could with Netflix. More than 100,000 DVD movies, TV shows and games available by mail. No additional charge for high definition Blu-ray movies. Stream more than 3,000 movies to the TV. You can also get games and in-store exchanges. I am so happy I switched when I did, because I don’t think Netflix knows what they are doing.

"Could do no wrong . . . "

Seriously? Netflix makes a horrific decision every other week. The only difference is that, up until now, they haven't had to deal with peoples' money so people gripe and complain for a few weeks and just learn to live with a lesser service because ultimately they can adapt. When Netflix messes with wallets and purses, however, the empty cancellation threats become immanent revenue threats.

It's about time these idiots figured out how to listen to customers. It's usually a great service but who can commit to spending any amount of money on a service when the provider constantly spits in their faces?

"Could do no wrong . . . "

Seriously? Netflix makes a horrific decision every other week. The only difference is that, up until now, they haven't had to deal with peoples' money so people gripe and complain for a few weeks and just learn to live with a lesser service because ultimately they can adapt. When Netflix messes with wallets and purses, however, the empty cancellation threats become immanent revenue threats.

It's about time these idiots figured out how to listen to customers. It's usually a great service but how can people commit to spending any amount of money on a service when the provider constantly spits in their faces?

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About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
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