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June 27, 2011

Bam! A Glen Burnie tech company just raised $35M

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It's not everyday -- or every week -- that a Maryland company can boast that it raised $35 million from investors. Honestly, I can't say I see that kind of private money tossed at a company much at all here in the Free State, as someone who follows this kind of stuff. (Oh, but how I wish it were more frequent....)

But today at least, Glen Burnie-based Novasom Inc. can be the braggart. For people who suffer from sleep problems, such as sleep apnea, Novasom has a gadget for you.

The company has a device on the market that measures and diagnoses sleep apnea in a suffering sleeper. These devices are not sold to the general public, but rather shipped to patients at their homes, and covered under certain insurance plans (Novasom essentially makes money from "renting" the device as a service to patients who are covered by insurance.)

The patient uses the device to take measurements when they sleep at nigh over three dayst, and then ships the device back to the company, which shares the data with your medical providers.

Here's what's cool about Novasom: this company is actually making a device, a piece of hardware, and they have a business model. They've hired a 100+ people in the last few years. And did I mention they're actually making a tangible product, and not just another Facebook competitor?

Making an actual piece of stuff doesn't guarantee success in the U.S., and software has been insanely popular lately (App Store anyone?). But economists like to see hardware getting made, especially since it can lead to demand for more and new software.

A few months ago, I was told by Roger Richardson, Novasom's vice president of operations, that the company is making a next-generation device that will enable the electronic delivery of your sleep data over a wireless telephone connection, i.e. a 3G network. No need to wait till it gets shipped back for a data download. And yes, this device has all the regulatory approvals for use.

Imagine if Novasom can get approval to do other sorts of medical-related-things with their wirelessly connected devices. There's a bigger market potential here than just sleep apnea sufferers.

So, the news today is that Novasom raised a new round of investment -- $35 million worth -- led by Safeguard Scientifics Inc., with participation from existing investors including TPG Biotechnology II Fund and Quaker BioVentures.

It plans to use the new money to "fund growth, expand its leadership position in payer and provider markets, and develop additional innovations within the company's proprietary NovaSom(R) diagnostic medical device and cloud-based MediTrack(R) Patient Management Portals."

Novasom, which used to be known as Sleep Solutions Inc., has been around since 1992 and had been based in California. The company moved to Glen Burnie in 2008 and uses a Baltimore County company, Zentech, as its contract manufacturer for its devices.

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About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
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