baltimoresun.com

« Johns Hopkins No. 2 in "social media colleges" | Main | Social enterprises: when non-profits and for-profits collide! »

March 31, 2011

TidalTV, Baltimore video ad startup, raises $30 million

john-ferber.jpgBig news in Baltimore startup land today:

TidalTV, founded by Scott Ferber (left), who co-founded Advertising.com in 1998, announced that it raised $30 million in new financing from investors -- an amount that nearly doubles the $16 million the company raised in 2009.

The investment round was led by New Enterprise Associates, with involvement from existing investors Comcast Interactive Capital and Valhalla Partners.

TidalTV said in a statement today that it plans to use the increased funding to "support the aggressive expansion of TidalTV’s technology into new global markets throughout 2011 and the deployment of its proprietary ad decisioning solutions into new multi-screen applications for advertisers, media agencies and publishers."

TidalTV's technology helps serve targeted advertising to mobile and online video watchers.

The company cited industry estimates from eMarketer, which showed eMarketer estimates that "by 2015, 76% of internet users, or 195.5 million people will be watching online video each month. In the same period, it predicts online video advertising spending will surge from $1.97 billion to $5.71 billion."

The technology that underpins TidalTV appears to be heavily guided by mathematics and science -- a quantitative approach that Scott Ferber, and his brother John, brought to Advertising.com, which is now owned by AOL.

The Ferber brothers sold Advertising.com to AOL in 2004 for nearly a half billion dollars.


This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
Posted by Gus Sentementes at 2:54 PM | | Comments (1)
Categories: *NEWS*, Startups
        

Comments

Great Job TidalTv -- You really make Baltimore proud!

Post a comment

All comments must be approved by the blog author. Please do not resubmit comments if they do not immediately appear. You are not required to use your full name when posting, but you should use a real e-mail address. Comments may be republished in print, but we will not publish your e-mail address. Our full Terms of Service are available here.

Verification (needed to reduce spam):

About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
-- ADVERTISEMENT --

Most Recent Comments
Baltimore Sun coverage
Sign up for FREE business alerts
Get free Sun alerts sent to your mobile phone.*
Get free Baltimore Sun mobile alerts
Sign up for Business text alerts

Returning user? Update preferences.
Sign up for more Sun text alerts
*Standard message and data rates apply. Click here for Frequently Asked Questions.
Charm City Current
Stay connected