Twitter advertising to triple in 2011
Attention Maryland marketers and advertisers:
Heard the news? Twitter supposedly is going to attract roughly triple the advertising revenue this year, at $150 million -- compared to $45 million last year. An article in eMarketer had some numbers, including a forecast that Twitter will grow through 2012 to encompass $250 million in ad revenues.
What I want to know from Maryland companies is: Are you going to advertise through Twitter this year?
Twitter's seems to be rolling with its "promoted tweets" feature, but it's unclear -- to me, at least -- how effective its product is for advertisers.
Twitter is no where near the size of Facebook in terms of ad revenue, but eMarketer forecasts that Twitter could become bigger than MySpace in coming years. I guess that's not saying much, though.
So will Twitter become a more robust platform for advertisers and marketers? And if it does, will the increased presence of ads just annoy users who want less "noise" in their Twitter experience?
Part of the monetization challenge for Twitter is that corporate America generally does find it to be a useful communication tool for engaging customers and protecting their "brands," but how can Twitter make money off such a usage pattern?
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