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January 24, 2011

Twitter advertising to triple in 2011

Attention Maryland marketers and advertisers:

Heard the news? Twitter supposedly is going to attract roughly triple the advertising revenue this year, at $150 million -- compared to $45 million last year. An article in eMarketer had some numbers, including a forecast that Twitter will grow through 2012 to encompass $250 million in ad revenues.

What I want to know from Maryland companies is: Are you going to advertise through Twitter this year?

Twitter's seems to be rolling with its "promoted tweets" feature, but it's unclear -- to me, at least -- how effective its product is for advertisers.

Twitter is no where near the size of Facebook in terms of ad revenue, but eMarketer forecasts that Twitter could become bigger than MySpace in coming years. I guess that's not saying much, though.

So will Twitter become a more robust platform for advertisers and marketers? And if it does, will the increased presence of ads just annoy users who want less "noise" in their Twitter experience?

Part of the monetization challenge for Twitter is that corporate America generally does find it to be a useful communication tool for engaging customers and protecting their "brands," but how can Twitter make money off such a usage pattern?


This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
Posted by Gus Sentementes at 2:39 PM | | Comments (1)
Categories: *NEWS*, Social Media, Startups
        

Comments

If Twitter promoted tweets are targeted (i.e., if the new Chipotle near the ETC, where I work, got my attention with a promoted tweet), then I'm all for it. With all of the information out there on Twitter, it shouldn't be too hard to keep ads from being noise through tactful targeting.

Glad that Twitter will be monetizing and sticking around! Even though it does occasionally drive me crazy.

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About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
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