10-20 Media, a Howard County firm, this week raised $800,000 in debt financing, which it will apparently be pouring into its business as a "home and garden marketplace data aggregator," according to an SEC filing this week.

The company has an iPhone app called GardenPilot, which puts 14,000 choices of flora from multiple retailers into the hands of consumers. It also builds online tools that helps retailers show off their offerings on their websites.

The $800,000 round is the latest of multiple investments in 10-20 Media over the past two years. The company has raised a combined $1 million in debt through three previous filings.

By the way, the term 10-20 is a trucker/CB radio term signifying your location.

Below is a snapshot of the Garden Pilot app.