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July 1, 2010

Groupon and McClatchy: Newspaper chain jumps into online group coupons

groupon_logo11209.jpgFirst, newspapers blamed Craigslist for stealing classifieds. Then job listings were taken over by different online players. Now, another piece is being subsumed by Internet startups: couponing.

Groupon, the growing social site for daily deal coupon hunters, has partnered with the McClatchy newspaper/media company to offer "groupons" to the company's 28 markets.

It's my view that newspaper companies should've started their own Groupon-like site years ago -- or directly incorporated such features into their main websites. But anyway....

The point now? The McClatchy newspaper chain -- which owns the Miami Herald and the Sacramento Bee -- has access to local markets, and Groupon, a hot startup that has many emerging competitors, wants to target local advertisers with its coupons.

It's a partnership that makes sense for both newspapers and new media players. (As an aside, a good friend who owns a restaurant in Baltimore just cut a deal to be featured on Groupon in the Baltimore area.)

I was alerted to this news story by Dave Troy via Twitter, who reminded me that I had had an idea for a local "daily deal" (or deals) for newspapers a while ago. I had shared some ideas with Dave over a couple beers. To me, roping in local advertisers -- small mom and pop shops and restaurants -- to allow them to give daily and weekly deals, coupons and specials through a newspaper Website just makes absolute sense.

Newspapers, not the Web and Google, still have a real connection in local neighborhoods and businesses, so why not make use of that connection to promote business on the Web?

If you make it fun and interesting, and make sure the deals are actually worth it, you -- the newspaper company -- can be providing a real consumer service to your readers. So, in my view, I think you'll see Groupon really start to find success in hitting up local news sites and blogs across the U.S.

I'm getting off my soapbox now -- what do YOU think? 


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Posted by Gus Sentementes at 3:26 PM | | Comments (3)
Categories: *NEWS*, Social Media
        

Comments

Share your opinion, Gus. Let's see what this does for McClatchy and other media companies. Thanks - Sean from Groupon

Working with established media offers group buying sites the opportunity to reach untapped markets and grow quickly. Especially if these deals are actually put into print, not just posted on the newspaper website, they may be able to reach a less technologically savvy audience. In exchange, media like newspapers gain content that will help them keep or gain readers/subscribers. It really seems like a win-win. - Rob at It's Just Deals

I agree with Rob and thanks for the nice info.

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About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
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