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April 14, 2010

Ad Nauseum: Twitter, iPhone and ads, ads, ads

ack-ads-choke.jpgWill advertising choke, or at least distract, from the user experience of Twitter and the iPhone?

Yesterday, Twitter unveiled its "promoted tweets" program, where advertisers will pay to have their normal tweets featured on search results. This is just the first step of Twitter's monetization program.

The company, to its credit, is treading carefully in rolling out its money-making plans. Still, at some point, investors will start to get impatient and will expect Twitter to start making some real money.

Apple, on the other hand, is making real money. And it wants to make a lot more. Last week, Steve Jobs of Apple spent a lot of time crowing about iAds -- the new platform for ad-serving that will be including in the newest installment of the iPhone operating system, due out this summer. (Here's a sarcastic Slate article on the plan.)

Developers and marketers are probably fairly excited about the opportunity to tap the iPhone's strengths in crafting new, interactive ads for its users. But as a user, you have to worry if every app, free or otherwise, will soon get choked with ads to the point where you're tapping the screen half the time just to get rid of them.

Developers and marketers wouldn't bombard us with ads, would they?

Yet, so many of us have enjoy the idea of "free" -- free apps, free content, free Web services -- that maybe we'll have to endure more ads in our (mobile) Internet experience if we hope to avoid paying for apps and content most of the time. Take the poll:

 


This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
Posted by Gus Sentementes at 8:45 AM | | Comments (2)
Categories: *NEWS*
        

Comments

I'm glad to see the emergence of a business model. I already get ads in my desktop Tweetie app, and they're the same as any other ads -- marginal. Also, one in every, what, three tweets is also a thinly disguised ad? So it's just fine!

good point! my twitter stream is already choked with self-promoters! -gs

The day I feel that they are using MY phone as a billboard. The phone will be having a long visit in a box and possibly the garbage. Ads on a web page I can take but not on apps I paid for or anywhere else on MY phone.

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About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
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