Ad Nauseum: Twitter, iPhone and ads, ads, ads
Will advertising choke, or at least distract, from the user experience of Twitter and the iPhone?
Yesterday, Twitter unveiled its "promoted tweets" program, where advertisers will pay to have their normal tweets featured on search results. This is just the first step of Twitter's monetization program.
The company, to its credit, is treading carefully in rolling out its money-making plans. Still, at some point, investors will start to get impatient and will expect Twitter to start making some real money.
Apple, on the other hand, is making real money. And it wants to make a lot more. Last week, Steve Jobs of Apple spent a lot of time crowing about iAds -- the new platform for ad-serving that will be including in the newest installment of the iPhone operating system, due out this summer. (Here's a sarcastic Slate article on the plan.)
Developers and marketers are probably fairly excited about the opportunity to tap the iPhone's strengths in crafting new, interactive ads for its users. But as a user, you have to worry if every app, free or otherwise, will soon get choked with ads to the point where you're tapping the screen half the time just to get rid of them.
Developers and marketers wouldn't bombard us with ads, would they?
Yet, so many of us have enjoy the idea of "free" -- free apps, free content, free Web services -- that maybe we'll have to endure more ads in our (mobile) Internet experience if we hope to avoid paying for apps and content most of the time. Take the poll:
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Comments
I'm glad to see the emergence of a business model. I already get ads in my desktop Tweetie app, and they're the same as any other ads -- marginal. Also, one in every, what, three tweets is also a thinly disguised ad? So it's just fine!
good point! my twitter stream is already choked with self-promoters! -gs
Posted by: Mary | April 14, 2010 9:05 AM
The day I feel that they are using MY phone as a billboard. The phone will be having a long visit in a box and possibly the garbage. Ads on a web page I can take but not on apps I paid for or anywhere else on MY phone.
Posted by: MItch | April 15, 2010 4:26 PM