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January 5, 2010

Another Millenial Media competitor bought for hundreds of millions

Baltimore's Millenial Media has to be feeling good right about now.

First, Google last month paid $750 million for its main competitor in the mobile advertising industry, AdMob.

Now, we get word from AllThingsD's Kara Swisher that another smaller competitor, Quattro Wireless, is going to be bought by Apple for $250 million.

Apparently, Apple wants to get deeper into the mobile ad business now that it has a powerful platform for doing so in the iPhone and its App Store (and don't forget the rumored Apple tablet that's supposed to come out later this month.)

According to one analysis by tech blog Silicon Angle, this would mean that the three big players in the mobile advertising space are Google, Apple and little ol' Millenial Media, which is based here in Baltimore's Canton neighborhood.

Could Millennial be the next Baltimore tech company startup-to-riches story? Will Millennial follow its competitors and sell to another far bigger company? Yahoo? Microsoft? Who else wants to go deep into the mobile ad space and would need a company like Millennial to lead them there?

I'm waiting to hear back from Millennial on what they think their future might hold.


This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
Posted by Gus Sentementes at 9:23 AM | | Comments (0)
        

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About Gus G. Sentementes
Gus G. Sentementes (@gussent on Twitter) has been writing for The Baltimore Sun since 2000. He's covered real estate, business, prisons, and suburban and Baltimore City crime and cops. He was one of the first reporters at The Sun to use multimedia tools and Web applications -- a video camera, an iPhone -- to cover breaking news. He hopes to cover Maryland geeks and the gadgets and Web sites they build, and learn -- and share -- something new every day.

Gus has a wife, a young daughter and two feuding cats. They live in Northeast Baltimore.
This is an archived version of the technology blog. For updated coverage, see the current baltTech location: baltimoresun.com/balttech
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