Another Millenial Media competitor bought for hundreds of millions
Baltimore's Millenial Media has to be feeling good right about now.
First, Google last month paid $750 million for its main competitor in the mobile advertising industry, AdMob.
Now, we get word from AllThingsD's Kara Swisher that another smaller competitor, Quattro Wireless, is going to be bought by Apple for $250 million.
Apparently, Apple wants to get deeper into the mobile ad business now that it has a powerful platform for doing so in the iPhone and its App Store (and don't forget the rumored Apple tablet that's supposed to come out later this month.)
According to one analysis by tech blog Silicon Angle, this would mean that the three big players in the mobile advertising space are Google, Apple and little ol' Millenial Media, which is based here in Baltimore's Canton neighborhood.
Could Millennial be the next Baltimore tech company startup-to-riches story? Will Millennial follow its competitors and sell to another far bigger company? Yahoo? Microsoft? Who else wants to go deep into the mobile ad space and would need a company like Millennial to lead them there?
I'm waiting to hear back from Millennial on what they think their future might hold.
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