American Red Cross text message campaign raises more than $800,000
One text message at a time, the American Red Cross reports it has raised more than $800,000 through an online/text-messaging campaign to benefit disaster relief efforts in Haiti.
The Red Cross is one of several organizations that are doing text-message fundraising drives.
According to its Website: The public can also help by texting “Haiti” to 90999 to send a $10 donation to the Red Cross, through an effort backed by the U.S. State Department. Funds will go to support American Red Cross relief efforts in Haiti.
Mobile giving may be one of the technological hallmarks of this latest major disaster, and how successful such campaigns turn out to be could influence nonprofit fundraising in the future.
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