Bing it on!
So Microsoft debuted its new search engine today and it's called Bing.
Tired and loopy after a long day, I started randomly wondering if Microsoft had a nifty slogan for it yet. The best I could find on their site was "Live Search is Evolving. Welcome to Bing."
But does the software giant -- which hopes to become a contenda in search -- need a punchier slogan, something unique to Bing that's not Microsoft's overall slogan: "Your Potential. Our Passion"? A phrase that'll plant itself in the technoratis' consciousness and help frame peoples' choice to choose to search the Web via Bing, rather than Google?
Bing it on? Ba-da-Bing?
Add your slogan recommendation to the comments below and I'll tweet a couple to Microsoft next chance I get. :-)
So here's a question, and one especially for all you ad and marketing gurus out there: Are slogans even critical to a new technology's success if the tech itself can stand on its own and immediately deliver groundbreaking results for the people who use it?
Google's quasi-informal slogan is 'Don't Be Evil,' which doesn't refer to what its tech can do, but rather, the corporate approach it's marketing itself as taking. How vital is sloganeering now to a company, especially a tech company in a hyper-competitive space? Is it gonna go the way of the 20th century?
Comments
I recently bought a new computer and needed to transfer my Zune music library to it. I decided to try Bing to find the best way to do the transfer. The search term I entered was "transfer zune library to new computer". Almost all the results related to the iPod and none had the information I needed.
Try the same search on Google and first hit is relevant. Also the 6th hit points to Microsoft's own website (Zune.net). Good luck with Bing!
Wow. -gs
Posted by: Matthew Wilson | June 5, 2009 3:31 PM
regarding gs's results:Google didn't give great results when it came out.
But internet geeks drove the hype around it to where Google became mainstream. Meanwhile Google worked on improving its search and its index. This didn't happen overnight, it took years.
Yet, for some reason, we expect that Bing, perhaps derived from Live search, to be perfect search overnight.
It won't; it will take time.
Posted by: wilmont | June 15, 2009 8:04 AM
regarding gs's results:Google didn't give great results when it came out.
But internet geeks drove the hype around it to where Google became mainstream. Meanwhile Google worked on improving its search and its index. This didn't happen overnight, it took years.
Yet, for some reason, we expect that Bing, perhaps derived from Live search, to be perfect search overnight.
It won't; it will take time.
Posted by: wilmont | June 15, 2009 8:05 AM