« How to tell it's summer in Baltimore | Main | Always look behind the curtain »

Wet marketing concept

On the D@L Facebook page, Lissa Potter posted about the merchandising of “organic” bottled water. It’s apparently water that comes from an aquifer, which I suppose is where much water comes from, apart from lakes, reservoirs, and rain barrels.

Hal Laurent was quick to comment: “Petroleum is organic. Water, not so much.”

You may add this stuff to the ever-lengthening list of products marketed for people who have more money than education or sense.

Posted by John McIntyre at 4:07 PM | | Comments (6)


My guess is that they mean that the water is bottled at the well, rather than after it's been pushed through a municipal water system.

I'm not a big fan of bottled water. Sure, I'll buy it if I'm away from home, but usually it doesn't make much sense to me to transport water by truck, burning quite a bit of fossil fuels in the process, when we have a much more efficient system for delivering clean water to our homes.

O-r-g-a-n-i-c, water.

Even reporters with a couple bad dictionaries can make a good start on a story about this. I shutter to think what a mischievous rewrite can do.

Truly, the gods have answered the cries of editors and reporters meowing about weather stories.

You have hidden this gem from features, of course.

When it comes down to it, everything is organic, right? Except maybe for water.

It's the organic sea salt that really upsets my chemical training.

I shudder to see shutter used in such a manner...but that could just be me.

Water is frequently rich in organic content -- if it hasn't been filtered properly after it drained from the cow pasture.

I hope that this is not what the marketers meant.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Verification (needed to reduce spam):

About John McIntyre
John McIntyre, mild-mannered editor for a great metropolitan newspaper, has fussed over writers’ work, to sporadic expressions of gratitude, for thirty years. He is The Sun’s night content production manager and former head of its copy desk. He also teaches editing at Loyola University Maryland. A former president of the American Copy Editors Society, a native of Kentucky, a graduate of Michigan State and Syracuse, and a moderate prescriptivist, he writes about language, journalism, and arbitrarily chosen topics. If you are inspired by a spirit of contradiction, comment on the posts or write to him at
Baltimore Sun Facebook page

Most Recent Comments
Sign up for FREE local news alerts
Get free Sun alerts sent to your mobile phone.*
Get free Baltimore Sun mobile alerts
Sign up for local news text alerts

Returning user? Update preferences.
Sign up for more Sun text alerts
*Standard message and data rates apply. Click here for Frequently Asked Questions.
Stay connected