Editors could learn from Apple
One of the trickiest situations in editing arises when dealing with a writer who is stubbornly wrongheaded about grammar, usage, or the merits of his novel metaphors.
Now, thanks to a post on Language Log, we learn how Apple prohibits its employees from using certain “stop” words with customers. Unfortunate, for example, is out. As it turns out is what Apple recommends. That would be handy in editing.
But the really useful sentence, the big prize, is “That’s not recommended.” That, a former Apple employee is quoted as saying, is how to respond when a customer has gone swimming with his iPod, instead of saying “That was really stupid.”
I’m endorsing “That’s not recommended” for immediate use by all my fellow editors.