The work of the Devil
On Twitter, @Fritinancy complains, “White type reversed on light-green background. Legibility #fail. http://bit.ly/acHCwj”
Ms. Friedman, as she customarily is, is quite right. I have never understood designers’ infatuation with reverse type, especially—and The Sun has often been guilty of this—white body type on a black background. In addition to getting ink all over your hands, you cannot read the text.
Actually, it’s not only reverse type that indicates a designer’s cavalier disregard for the interests of the reader. As a Christmas or birthday present for my wife, I presented her with a copy of the 2004 edition of the Gourmet magazine cookbook.* The titles of the recipes are all in yellow type on a white background. Yellow on white, God save the mark. The damn thing has been on the shelf for years.
In the pursuit of elegant and striking and novel design, it is too easy to lose sight of the poor schlub who merely wants to be able to read the text. Reverse type is the work of the Devil.
*Yes, I hoped to benefit from the gift personally, in a series of excellent meals. Don’t tell me that your motives in gift-giving have always been disinterested.**
**And don’t tell me that it’s news to you that disinterested originally meant impartial rather than uninterested, and for some people still does. Read a few books.