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So that's where my head is

Apparently my jocular post earlier today about the reversed apostrophe in the Orioles’ logo unintentionally caused offense to Charles Apple, who initially raised the point with me. Mr. Apple’s reaction is appended to his original post on the subject.

So here’s a serious answer to his inquiry: Going after irregularities in the spelling, capitalization or punctuation of corporate logos is a quixotic task. We have more urgent ones.



Posted by John McIntyre at 12:47 PM | | Comments (4)


Mr. Apple's closing: Oh, and John? It should be “then,” not “than.” But I don’t have the time, the inclination or the writ to attempt to clean up your use of the language, even assuming I could get someone to listen to me.

OK...who is right? Because "than" looks correct to me.

JEM: There was a "than" after a "than" that should have been a "then."

Then the than that's there should be a than, but the then that's there was a than and has been changed to a then.

Does this make you reconsider how fun baseball can be?

Bucky, who's on first?

As a friend of you both, I can see where this all started. Chuck got all ranty about a subject he normally doesn't rant about -- he's not a copy editor, though of course being intelligent he can clearly see the error in the logo.

And you, sir, were a little less charitable than you usually are, due to the effects of that nasty tree sex.

If Mr. Apple knew you better (I'm surprised he doesn't, after all his years in the biz) he'd know that no one cares more about the craft of copyediting than you do.

But he should also realize, as I do, that it's not our job to cater to the whims of corporations. We don't start a sentence with a lowercase "eBay," nor do we suffer the exclamation point in Yahoo!

Without even having to ask, I'm certain Sun house style is "oh-apostrophe-ess" without any particular regard to the direction of the apostrophe other than what your text editor's "smart" feature does.

As you put it, you have bigger fish to fry. It's true that it's incorrect, nonstandard, etc., but for your purposes it's a non-issue because you don't honor such silliness anyway.

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About John McIntyre
John McIntyre, mild-mannered editor for a great metropolitan newspaper, has fussed over writers’ work, to sporadic expressions of gratitude, for thirty years. He is The Sun’s night content production manager and former head of its copy desk. He also teaches editing at Loyola University Maryland. A former president of the American Copy Editors Society, a native of Kentucky, a graduate of Michigan State and Syracuse, and a moderate prescriptivist, he writes about language, journalism, and arbitrarily chosen topics. If you are inspired by a spirit of contradiction, comment on the posts or write to him at
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