At first, I thought the Peyton Manning commercials for Mastercard were funny, but the more I see them the more Manning comes across as a patronizing put-down artist, making fun of -- not championing -- the working stiffs of America who earn a tiny fraction of what he makes for throwing footballs and acting as pitchman for a credit card company. The waitress who drops a tray of food, the stock boy in a supermarket, the deli man slicing meat, moving men and fast-food workers -- all these modest wage-earners are the recipients of Manning's phony high-fives and obssessive antics. This isn't exactly fanfare for the common man; you can't forget that the wholesome Indianapolis quarterback, the one cheering on the below-minimum-wage waitress in the Mastercard commercials, makes millions of dollars a year from the Colts. He's reportedly the highest-paid player in NFL history, getting $99 million for seven years with a $34.5 million signing bonus, and an extra $19 million in incentives. According to Sports Illustrated, Manning gets another $11 million a year from endorsements. He'll never have to worry about waiting tables or moving furniture.
And never mind the whole issue of credit card debt -- whether Manning should be encouraging use of plastic for the same socieconomic class he "celebrates" in these commercials. Since 1989 credit card debt has tripled in the U.S. to more than $700 billion, and studies show that middle- and low-income households carry an average of $9,000. Among the 20-somethings, who are Manning's biggest admirers, debt (college loans and credit cards) is a particularly acute problem. "The [credit card] industry discovered that the most profitable consumers were the least responsible consumers—college students, people who'd declared bankruptcy, housewives [and] people who were consuming beyond their means," Newsweek quoted James Scurlock, the 30-something director of "Maxed Out," a documentary on consumer debt. "People who would pay anything for credit—any fee or any interest rate because they needed more credit. Before, credit was rationed based on whether you could pay it back, based on your reputation, based on your character to some degree. It's just not that way anymore, and that's a huge change."
Do you think Peyton Manning has a clue about this?
And I wonder how many of the workers depicted in these commercials have health insurance benefits from their employers. According to Investor's Business Daily, the cost of uncompensated care in the U.S. reached $28.8 billion in 2005. That was up from $26.9 billion the prior year. The estimate on uninsured Americans ranges from 46 million to 48 million these days.
So, pardon me for no longer laughing at Peyton Manning's Everyman-Everyfan commercials. The "joke" has worn thin now, but I wonder if Manning has the slightest clue that some of his fans, including this one, might see it that way.