Councilman: Sell naming rights to city buildings
Sun colleague Jean Marbella reports:
Baltimore City Council President Bernard C. “Jack” Young has an idea for how the city can raise some much needed revenue: Sell itself.
Under legislation Young wants the council to consider, corporations would be invited to sponsor city buildings or programs, such as a city pool that might otherwise have to close because of budget cuts.
In exchange for their sponsorship, companies could get “visibility on City vehicles, logo space in City mailings, and more,” Young said in the introductory copy of the bill, which he plans to introduce at Monday’s council City Council meeting.
While corporate sponsorships are increasingly common when it comes to events or sports facilities — such as M&T Bank’s naming rights to Ravens Stadium, this would open up another level of private involvement in public programs and buildings.
Asked whether any city assets, such as City Hall itself, would be excluded from a corporate sponsorship, Young’s spokesman said such details have not yet been worked out.
“The Council President wants to make sure potential sponsorships are tastefully done,” spokesman Lester Davis said.
Young’s proposal calls for city staff to research what laws regulate the kinds of arrangements the city can enter into and then to create “a systemic approach to corporate sponsorships.”