Ehrlich going up on TV
Gubernatorial candidate Robert L. Ehrlich Jr. made his first TV buy this week. The Republican former governor will pour $91K into television advertisements on WBAL-TV starting Sunday and is spending $62K for ads on WJZ. His ads on both stations go for at least two weeks -- until Sept. 19, the station confirms.
Typically candidates buying in the Baltimore market will put up ads on all four major stations -- though were waiting to hear from FOX45 and ABC2.
Ehrlich spokesman Andy Barth would not comment on the content of the ads. "We prefer not to discuss media strategies, purchase, etc," he said in an email.
The ads will run during news programs, and will be Ehrlich's will be his first paid spots on television -- typically the medium candidates spend most of their money. The purchase raises the question of Why Now? Campaigns often heat up after Labor Day, though many had thought the Ehrlich team would wait until after the September 14 primary to start spending money on TV since he does not appear to be threatened by Republican challenger Brian Murphy.
It will also be interesting to see if Ehrlich will run positive ads like the ones O'Malley has had up throughout the summer -- or if he'll jump out of the gate attacking the incumbent governor. O'Malley's ads feature business owners and executives praising the governor's handling of jobs and the economy.
Baltimore area viewers will be blanketed. Other candidates buying time include Baltimore State's Attorney Patricia Jessamy and her opponent Gregg Bernstein; U.S. Rep. Frank M. Kratovil Jr. and his challenger state Sen. Andrew P. Harris; Joe Bartenfelder v. Kevin Kamenetz, who are vying for the Democratic nod in the Baltimore County Executive's race.
Even longtime Congressman CA Dutch Ruppersberger will be challenged on air - his primary opponent Raymond Atkins bought time.