First District Republican Fisher ups ad buy
Rob Fisher, the political newcomer challenging state Sen. Andy Harris for the Republican nomination against Democratic Rep. Frank Kratovil, is doubling down on his self-financed longshot bid.
Fisher has just put another $80,000 into TV advertising, with 30-second commercials set to air over the next three weeks on Baltimore and Salisbury broadcast stations. The ads start Thursday, Aug. 5.
The 43-year-old businessman is financing his run primarily out of his own pocket. He started TV advertising two months ago on cable outlets in the First District, which covers the entire Eastern Shore and portions of Baltimore, Anne Arundel and Harford Counties.
His new buy ups the ante, taking Fisher's outsider message to broadcast stations, which have wider audiences.
The 30-second spot includes footage of Fisher walking down the street with an unidentified man, actually campaign aide Sal Sabatino. The spot is designed to reinforce Fisher's message that he is a political outsider who will "fight career politicians"--like Harris, a 12-year veteran of the Maryland legislature, and incumbent Kratovil, who would face the winner of the Sept. 14 Republican primary.
A Fisher aide said the ad buy would continue until next month's election and is designed to introduce the candidate to Republican primary voters. Harris and Kratovil have yet to take to the airwaves.
Fisher, a government IT contractor, says he is prepared to spend $1 million on his campaign.