Leaders of an unspecified "group" of environmental activists are holding a protest at the heaquarters of the Discovery Channel in Silver Spring. Their beef is that the channel "fails to create a real sense of urgency around the crisis our planet is undergoing," according to their press release.

The weeklong "Save the Planet" protest will last from Feb. 15 to Feb. 23.

Here's why group founder says they targeted the channel:

"They claim to be a concerned partner in championing environmental issues when in actual fact most of their programming is frivolous entertainment. The protest is aimed at calling attention to the hypocrisy that exists when the so-called environmental channel airs shows like “Cash Cab” and “Dirty Jobs”. These shows serve as diversions to keep the focus off what is really important, which is Global Warming, Habitat Destruction, and Animal Extinction. The channel deliberately shows ineffective programs to make it seem like something is being done when nothing is really happens. Their ineffectiveness is evident by the lack of results".

Lee asks “Are these ‘environmental’ shows actually working? Why is the news about the environment getting worse? Should it be getting better if they were doing their job? Should we be seeing that reflected on the nightly news? But no...The Discovery Channel is actually not about saving the planet, they are just another ‘green’ corporation whose real interests lies in money, products, junk and trash".