United Methodists win advertising award
Which religious denomination has the best slogan? According to a vote of nonprofit professionals, it's the United Methodist Church.
The United Methodists took home the 2009 Getting Attention Nonprofit Tagline Award in the category of Religion & Spiritual Development with an eight-year-old slogan: "Open hearts. Open minds. Open doors."
From the award citation:
The work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.
“Our tagline embodies who we are as United Methodists,” the Rev. Larry Hollon, chief executive of the communications agency responsible for overseeing the advertising ministry for the 11.5 million-member denomination, said in a statement. “The characteristics it celebrates are perceived positively by the people we are trying to reach.”
Among the other winners were "A Mind is a Terrible Thing to Waste®," the 38-year-old slogan of the United Negro College Fund, and "Nothing Stops A Bullet Like A Job," the tagline for Los Angeles-based Homeboy Industries.






