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September 15, 2010

Ice cream ad banned as offensive to Catholics

Britain's advertising watchdog has banned an Italian ice cream ad featuring a pregnant nun, saying it causes offense to Catholics, the Associated Press reports.

The magazine ad for ice cream maker Antonio Federici showed the nun eating a tub of ice cream, with text that read: "Immaculately conceived ... Ice cream is our religion."

The Advertising Standards Authority said Wednesday it has received 10 complaints from magazine readers who said the ad was offensive to Christians. The agency said imagery used to illustrate immaculate conception was likely to be seen as mocking the beliefs of Roman Catholics.

The Italian company said the idea of conception represented the development of their ice cream and the ad aimed to gently satirize religion.

Posted by Matthew Hay Brown at 12:48 PM | | Comments (9)
        

Comments

I'd love to hear the rational that was used to figure out an ad which "gently satirize religion" wasn't going to offend someone.

Being easily offended seems to be a normal state for religionists, be they picture hating Muslims, or picture hating Catholics. It only seems to be a matter of degrees between the two, which would suggest that both (bad) traditions should get a sense of humor.

Being easily offended is a normal state for a great many regardless of religious beliefs or lack there of. In today's world most groups take offense at any satire directed their way.

Robert Littel is right Rino on this one--being offended, not just offended, but outraged, enough to burn the perpetrators and originators of the satire in effigy, or outraged enough to march against those who would dare employ satire in the denigration of a god, and then use that outrage to foment religious turmoil followed by the casting of fatwas or political punishments on the heads of the satirists so the latter can be hunted down to suffer the divine justice designed for them by the self appointed "soldiers" of god--that is a particularly noxious specialty of the religious. Their fervor for the retributive powers of men acting on behalf of god will remain unmatched by the not so religious or the irreligious folks' lack of sense of humor or irony as a bland reaction to satirical pokes.
Ravensfan Anon

Ravensfan Anon if you want to believe Littel's nonsense that being easily offended is a trait only of the religious that's up to you. Personally I've seen plenty of nonreligious individuals get offended starting with your friend Littel over the words of others. Of course you will attempt to paint it as not the same thing. The problem you both seem to suffer form is one most of us have. An inability to see things objectively as well as make judgments on a group based on a few of its more vocal members.

Rino, the difference lies here:some of the people are this way some of the time--most of the people are this way most of the time--I should not say the latter refers to the merely religious--I should say it refers to the fervently religious, the self appointed foot soldiers of god. I call these the showy religious---like the showy patriots-- they go looking for insults about god--mind you, not just any god, their particular god, and then they revel in being outraged. A lot of religious people do believe that not brooking any satire or humiliation of their god is a part of their homage to their god. That too can result in outrage at the smallest provocation--they are trying to gain brownie points in the after world by being outraged on behalf of their insulted god. I do believe the religious are in a category all by themselves. You don't want them to be stereotyped. That's the privilege of your self styled moderation and you are entitled to it.
R Anon

rino - Try as I might, I could not find where I stated that " being easily offended is a trait only of the religious ". I'm only offended by stupidity and ignorance, which seems to be a common commodity in blogs about delusionalism and myth.

R Anon - I don't like any group getting sterotyped including ones I don't agree with. There are always extremist in any group. If you prefer to take the Littel extremist approach that is your right.

Littel no you seemed to indicate it was the normal state which as completely wrong as it may be is your right. You are correct stupidity and ignorance, does seem to be a common commodity in blogs. No one reflects that any more than your extremist emotional and ridiculing posts.

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About Matthew Hay Brown
Matthew Hay Brown writes and blogs about faith and values in public and private life for The Baltimore Sun. A former Washington correspondent for the newspaper, he has long written about the intersection of religion and politics. He has reported from Africa, Asia, Europe, Latin America and the Middle East, traveling most recently to Syria and Jordan to write about the Iraqi refugee crisis.
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