Press release faux pas of the day
Here are the first few lines of a press release I got yesterday from the Center for American Progress.
"PRESS CALL: Teacher Pay, Principle Pay -- A Promising Reform?
WASHINGTON, D.C. – Tomorrow, Tuesday December 4, at 1:00 PM EDT the Center for American Progress will host a conference call to discuss both teacher pay (see http://www.americanprogress.org/issues/2007/11/teacher_pay_event.html) and principle pay and the forthcoming report from the Center for American Progress 'Principal Compensation – More Research Needed on a Promising Reform' and the connections between teacher pay and principal pay."
Principle pay?
A corrected version of the release was in my inbox this morning.
Baltimoresun.com's 
Comments
Yikes!
In the old days, if we had errors in our press releases, we only had to worry about embarrassing ourselves in front of journalists.
Now that press releases are posted online, and press release errors are called to attention in blogs like this one, and at mine at PublicityHound.net (I blogged about this and linked to your post), it's even worse.
I'm a former newspaper editor who works as a publicity expert today, and I have a free press release writing tutorial that anyone can sign up for at http://www.PublicityHound.com/pressreleasetips/art.htm
Posted by: Joan Stewart, The Publicity Hound | December 5, 2007 2:01 PM
It's not the money, it's the principal of the thing.
Snerk.
Posted by: Claude | December 5, 2007 2:58 PM