VitaminWater has come under attack again.
The National Consumers League has fired off a letter to the Federal Trade Commission complaining about "deceptive advertising" and writing that one of the VitaminWater ads implies that drinking the beverage can so strengthen your immune system that a flu shot's unnecessary. It claims ads for the product are misleading, and it wants the government to put an end to the ads touting health benefits that it says aren't proven.
VitaminWater says its contents are right on the label for anyone to see.
Take that as a reminder to read labels. On this one, you'll see that a whole bottle has some vitamins as promised, but also 125 calories. And it's easy to gulp down a whole bottle when you're exercising and thirsty. Me, I drink water at the gym, and then when I'm back home and unwinding, have a cup of nice hot tea, which is after all, mostly water.
Last month, the Brits' agency that regulates advertising said the drink has too much sugar in it to be marketed as nutritious, and over here, consumer groups have whined about the beverage, mostly because of the sugar.
To read about the NCL complaint, click here