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February 4, 2011

Thirsty?

VitaminWater has come under attack again.

The National Consumers League has fired off a letter to the Federal Trade Commission complaining about "deceptive advertising" and writing that one of the VitaminWater ads implies that drinking the beverage can so strengthen your immune system that a flu shot's unnecessary. It claims ads for the product are misleading, and it wants the government to put an end to the ads touting health benefits that it says aren't proven.

VitaminWater says its contents are right on the label for anyone to see.

Take that as a reminder to read labels. On this one, you'll see that a whole bottle has some vitamins as promised, but also 125 calories. And it's easy to gulp down a whole bottle when you're exercising and thirsty. Me, I drink water at the gym, and then when I'm back home and unwinding, have a cup of nice hot tea, which is after all, mostly water.

Last month, the Brits' agency that regulates advertising said the drink has too much sugar in it to be marketed as nutritious, and over here, consumer groups have whined about the beverage, mostly because of the sugar.


To read about the NCL complaint, click here

Posted by Andrea Siegel at 6:00 AM | | Comments (1)
        

Comments

The whole concept of vitamin water has always seemed so silly to me that I've never tried any and have thus never read a label. 125 calories? Good grief. Eat a Flintstones vitamin and have a Coke. The nutrition will probably be about the same and it'll probably taste better.

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About Exercists
Andrea Siegel, a reporter at The Baltimore Sun, covers mostly crime and courts in Annapolis and Anne Arundel County, as well as legal issues. She wishes she was more physically fit, and, as she's more fond of chocolate than exercise, fitness is a challenge. Her partner on a one-mile-plus daily walk is the family dog, a mixed breed named Moxie, and she exercises at the gym where the D.C. snipers once worked out.
Jerry Jackson has been a photo editor at The Baltimore Sun for 14 years and an avid cyclist for more than 30 years. Inspired by the movie "Breaking Away," he started racing as a teenager in Mississippi when leather "brain baskets" were still the norm. He regularly commutes to work by bike and still enters several mountain bike races a year for fun.
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Patrick Maynard, who will be writing about running and walking, has been a producer for baltimoresun.com since 2008. In 2009, he tweeted on-course for the Sun from the Baltimore Marathon, finishing in just under 4 hours and almost managing to run the whole time. He sometimes walks to the Sun offices on Calvert Street.
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Leeann Adams, a multimedia editor at The Baltimore Sun, also dabbles in content for the mobile website and iPhone app and covers the Ravens via video. She did a triathlon to celebrate her 40th birthday and continues to swim, bike and run -- none of them quickly, though. Her biggest fitness challenge is to balance working, working out, spending time with her husband and being a mom to a 6-year-old boy.
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Anica Butler, the Sun's crime editor, is a former high school runner and recovering vegetarian who spent more of her early-adult years on a bar stool than working out. She is currently training (though poorly) for a half marathon and is trying to live a generally healthier lifestyle. She also hates the gym.
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