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December 16, 2010

Yogurt health claims overblown, unproven FTC says

I hadn't heard about this until Monica mentioned it in a comment earlier, but apparently, the makers of Activia Yogurt (you know, the yogurt that has the commercials with the strange hand movements) and DanActive will pay $21 million to settle claims of deceptive advertising.

According to a statement from the Federal Trade Commission, Dannon made claims about the health benefits of the yogurt products that were not backed up by research. 

Here's the part I found most interesting:

Dannon may not make any other claims about the health benefits, performance, or efficacy of any yogurt, dairy drink, or probiotic food or drink, unless the claims are true and backed by competent and reliable scientific evidence. 

Seems like that's something we take for granted with these kinds of claims. 

Here's the story from the L.A. Times where I found this information. I really had no idea that Dannon was claiming Activia could help prevent colon cancer!

Monica seemed to be standing by her yogurt in her comment. I'd be interested to hear what others think about the decision. 

Me - I am always extremely skeptical of health claims made about food, and cosmetics, for that matter. But saying that yogurt can prevent cancer seems really egregious.And requiring food makers to have scientific proof behind their claims seems like a no-brainer to me.


Posted by Anica Butler at 5:30 PM | | Comments (1)
Categories: Articles/Reports


most brands of yogurt are loaded with sugar anyway and aren't even healthy...if you want healthy yogurt, go with plain greek yogurt and add your own berries on top

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About Exercists
Andrea Siegel, a reporter at The Baltimore Sun, covers mostly crime and courts in Annapolis and Anne Arundel County, as well as legal issues. She wishes she was more physically fit, and, as she's more fond of chocolate than exercise, fitness is a challenge. Her partner on a one-mile-plus daily walk is the family dog, a mixed breed named Moxie, and she exercises at the gym where the D.C. snipers once worked out.
Jerry Jackson has been a photo editor at The Baltimore Sun for 14 years and an avid cyclist for more than 30 years. Inspired by the movie "Breaking Away," he started racing as a teenager in Mississippi when leather "brain baskets" were still the norm. He regularly commutes to work by bike and still enters several mountain bike races a year for fun.
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Patrick Maynard, who will be writing about running and walking, has been a producer for since 2008. In 2009, he tweeted on-course for the Sun from the Baltimore Marathon, finishing in just under 4 hours and almost managing to run the whole time. He sometimes walks to the Sun offices on Calvert Street.
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Leeann Adams, a multimedia editor at The Baltimore Sun, also dabbles in content for the mobile website and iPhone app and covers the Ravens via video. She did a triathlon to celebrate her 40th birthday and continues to swim, bike and run -- none of them quickly, though. Her biggest fitness challenge is to balance working, working out, spending time with her husband and being a mom to a 6-year-old boy.
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Anica Butler, the Sun's crime editor, is a former high school runner and recovering vegetarian who spent more of her early-adult years on a bar stool than working out. She is currently training (though poorly) for a half marathon and is trying to live a generally healthier lifestyle. She also hates the gym.
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