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April 13, 2011

City school kids create ads touting healthy eating


One of the ways Baltimore City is aiming to tackle the obesity problem among students is by engaging students in forming the message about healthy eating.

The effort is part of the city’s Get Fresh Baltimore campaign, which works to increase access to healthy affordable food and develop good eating habits. And school kids will be asked to develop advertising to raise awareness among their peers -- and themselves.

Public school kids will develop ads touting fruits and vegetables that will be displayed in city buses. Other ads – 2,000 in total – will run in other places visible to the kids.

In Baltimore City, one in three kids is overweight. Among high school students, 37 percent are overweight, compared with 29 percent of high school students around the state. These kids are at higher risk for cardiovascular disease, diabetes, asthma and sleep apnea.

Kick off of the ad campaign will be today at Moravia Park Elementary School.

Posted by Meredith Cohn at 7:00 AM | | Comments (0)
Categories: Diet and exercise

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About Picture of Health
Meredith CohnMeredith Cohn has been a reporter since 1991, covering everything from politics and airlines to the environment and medicine. A runner since junior high and a particular eater for almost as long, she tries to keep up on health and fitness trends. Her aim is to bring you the latest news and information from the local and national medical and wellness communities.

Andrea K. WalkerAndrea K. Walker knows it’s weird to some people, but she has a fascination with fitness, diseases, medicine and other health-related topics. She subscribes to a variety of health and fitness magazines and becomes easily engrossed in the latest research in health and science. An exercise fanatic, she’s probably tried just about every fitness activity there is. Her favorites are running, yoga and kickboxing. So it is probably fitting that she has been assigned to cover the business of healthcare and to become a regular contributor to this blog. Andrea has been at The Sun for nearly 10 years, covering manufacturing, retail , airlines and small and minority business. She looks forward to telling readers about the latest health news.

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