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December 15, 2010

Dannon fined for making false health claims

dannon yogurtHere is another lesson in why you can't believe everything food labels tell you.

The Dannon Company was ordered by the federal government to pay a $21 million fine and stop making exaggerated health claims for two very popular Dannon products under an agreement with the federal government and attorneys general from 39 states, according to an article in USA Today.

Many of you have probably seen the commercials - using high profiles figures like Jamie Lee Curtis - where Dannon claims a serving of its Activia yogurt will make people regular and help with digestive problems.

It also said the DanActive drinks fended off colds and flu.

The Federal Trade Commission said Wednesday Dannon must stop making the claims.

My colleague Liz Kay also wrote about the issue.

"These types of misleading claims are enough to give consumers indigestion," said FTC Chairman Jon Leibowitz. "Companies like Dannon shouldn't exaggerate the strength of scientific support for their products."

The FTC charged that Dannon's ads were deceptive because it did not have substantiation for its claims, according to the USA Today article. The commission also charged that Dannon's claims that Activia and DanActive were clinically proven were false.

So what do you think? Was Dannon wrong for making such claims? Any of you rush out to buy the products hoping it would help you with bathroom issues? And what about the fine? Is it enough or just a typical slap on the wrist? 

(Associated Press photo)

 

Posted by Andrea Walker at 6:50 PM | | Comments (0)
Categories: Diet and exercise
        

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About Picture of Health
Meredith CohnMeredith Cohn has been a reporter since 1991, covering everything from politics and airlines to the environment and medicine. A runner since junior high and a particular eater for almost as long, she tries to keep up on health and fitness trends. Her aim is to bring you the latest news and information from the local and national medical and wellness communities.

Andrea K. WalkerAndrea K. Walker knows it’s weird to some people, but she has a fascination with fitness, diseases, medicine and other health-related topics. She subscribes to a variety of health and fitness magazines and becomes easily engrossed in the latest research in health and science. An exercise fanatic, she’s probably tried just about every fitness activity there is. Her favorites are running, yoga and kickboxing. So it is probably fitting that she has been assigned to cover the business of healthcare and to become a regular contributor to this blog. Andrea has been at The Sun for nearly 10 years, covering manufacturing, retail , airlines and small and minority business. She looks forward to telling readers about the latest health news.
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