Pink ribbons for breast cancer got you blue?
To be sure, one in eight women will be diagnosed with breast cancer in her lifetime. It's the second most deadly kind of cancer for women behind lung cancer.
But Dr. Barron Lerner, a medical historian at Columbia University Medical Center, wrote a column on the New York Times' Well blog about the fatigue and even backlash.
He writes that not everyone believes awareness is helping advance the cause. And at worst, some believe all the money raised is going to corporate interests that are not always aligned with prevention of breast cancer (some are polluters that may contribute to cancer's rise and others want only to develop treatment drugs and not a cure.)
What do you think of all the pink?
Baltimore Sun file photo