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October 12, 2010

Pink ribbons for breast cancer got you blue?

It's Breast Cancer Awareness Month and everything seems to be pink, from yogurt containers to NFL football players' shoes to the flag on the Baltimore Sun website.

To be sure, one in eight women will be diagnosed with breast cancer in her lifetime. It's the second most deadly kind of cancer for women behind lung cancer.

But Dr. Barron Lerner, a medical historian at Columbia University Medical Center, wrote a column on the New York Times' Well blog about the fatigue and even backlash.

He writes that not everyone believes awareness is helping advance the cause. And at worst, some believe all the money raised is going to corporate interests that are not always aligned with prevention of breast cancer (some are polluters that may contribute to cancer's rise and others want only to develop treatment drugs and not a cure.)

What do you think of all the pink?

Baltimore Sun file photo

Posted by Meredith Cohn at 7:00 AM | | Comments (9)
Categories: Cancer
        

Comments

When a friend was diagnosed with colon cancer, she told me onw of her first thoughts was "well, at least I don't have to deal with all that pink ribbon &^%&*% on top of the cancer!" I feel very sorry for the men who have breast cancer - it's like they have been recruited into some sappy Hallmark sorority against their will. Do men with prostate cancer fetishize it with blue ribbons?

I'm exhausted by the pink. I intentionally avoid buying pink-ribboned items now because so many other diseases need help, too. Diabetes, Multiple Sclerosis, ALS to name a few. KFC had a special deal for a while, and I avoided that, too......lost some weight because of it.
Enough already with the pink ribbons. Why do people think that women with breast cancer are more special than men with breast cancer or children with diabetes or blacks with sickle cell?

At at outset, I definitely support and care about women who battle breast cancer! I definitely want a cure and soon, please. I believe the seriousness of this disease is being diluted by this massive 'pink' campaign. Turning a devastating disease into a trite everyday, everywhere and everything. I would also like to personally thank whoever decided to affliate this dreaded disease with Mother's Day. Trust me, women are fully aware of breast cancer and its' consequences.
We don't need to be reminded of it on what it supposed to be a special day. Quit already.

All of the attention on breast cancer awareness is probably due to the fascination in the US with breasts and sexuality. Notice how little attention is given to other forms of cancer?

I fully support all cancer victims but I think this whole October/Pink Ribbon thing has run its course. The NFL thing I think is over the top. We are all painfully aware. I still donate to the cause but not as much.

i am also sick of the pink...and the offensive ads (e.g. "save the ta-tas") as well. as ruth stated, it is sad that such a serious disease has been reduced to a trite marketing campaign to entice us to buy pink M&Ms and buckets of KFC.

As a 6 year breast cancer survivor, I guess I see things a bit differently. I do have the "save the ta-tas" bumper sticker, etc. but I don't wear the pink ribbon jewelery. I think it's all about education. Even though we all think everybody knows about breast cancer and how to catch it early, many, many, many people do not. Many women don't get annual mamograms, many don't do monthly self exams. If having football players wear pink and the announcers mention it, etc., i think it's definately worth it. If it helps folks get educated and take the stigma away from breast cancer, then, I'm all for seeing pink for a while.

I'm so glad I'm not the only one who thinks this! I'm so sick of the "pinkwashing." I mean, I don't mind having events that raise awareness or money for research or what have you, it is a worthy cause, but the "pink" version of every product in October is driving me insane.

To add another dimension to my own personal October misery, my mother actually died of breast cancer (which metastasized into her brain and liver,) so seeing the pink ribbon slapped on everything in the world actually makes me pretty mad on a personal level. Not to mention I have relatives buying me every pink piece of junk they find for Christmas and birthdays. Because I totally wanted to be reminded of that, thanks.

I am all for supporting cancer research--but let's get away from all the pink. Enough already! My future son-in-law fought non-Hodgkin's lymphoma and is in remission. Where is the support for him and others like him? It seems as though the only cancer we hear about is breast cancer. There are so many other types that need support and attention. Maybe the pink should show some love to others.

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About Picture of Health
Meredith CohnMeredith Cohn has been a reporter since 1991, covering everything from politics and airlines to the environment and medicine. A runner since junior high and a particular eater for almost as long, she tries to keep up on health and fitness trends. Her aim is to bring you the latest news and information from the local and national medical and wellness communities.

Andrea K. WalkerAndrea K. Walker knows it’s weird to some people, but she has a fascination with fitness, diseases, medicine and other health-related topics. She subscribes to a variety of health and fitness magazines and becomes easily engrossed in the latest research in health and science. An exercise fanatic, she’s probably tried just about every fitness activity there is. Her favorites are running, yoga and kickboxing. So it is probably fitting that she has been assigned to cover the business of healthcare and to become a regular contributor to this blog. Andrea has been at The Sun for nearly 10 years, covering manufacturing, retail , airlines and small and minority business. She looks forward to telling readers about the latest health news.
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