Parents not so healthy when buying food for the kids
Are you one of those parents who caves when your kids beg for the Oreo cookies or sugary fruit snacks shaped like Dora the Explorer?
You're not alone.
New research shows many parents let their desire to buy healthy foods fall to the wayside when they grocery shop for the kids.
Their preference to buy healthy foods is about 50 percent less when they're buying for the kids as opposed to for themselves, according to the study by the University of Iowa.
Study author Irwin Levin said parents are likely giving in to their kids demands at the grocery store.
The study was published in the September issue of the Journal of Consumer Behavoir.
It looked at 43 7-year-old children and at least one parent, usually the mother. The research was funded by the National Science Foundation.
So next time, you're in the grocery store resist your kids' demands. Or leave them at home.