Seeking an edge over competing dog-walkers in downtown Seattle, Dominika Rosinski has named her year-old enterprise "Hot Chicks Dog Walking Company."

"Men," the platinum blond, 26-year-old dog-walker says, "love confident blondes." And apparently she is one.

"It's an attention getter," she explained in a Seattle Times story about the proliferation of dog-walkers that has taken place in the wake of new dog-friendly downtown apartments and condos opening in the past year.

For $20 per half-hour, Rosinski also feeds and cleans up after the dogs she walks.

In an increasingly competitive market, the report said, Rosinski and other pro dog-walkers are attempting to customize their services -- specializing in such things as taking dogs on walks in the country, being eco-friendly, promising to jog with the pet, or offering extra affection, premium treats, or distilled water.

Sticking out in a crowd has made a huge difference in landing clients since she started her business a more than a year ago. "I'm like a label to my clients," Rosinski told the newspaper.

To see a slideshow of Rosinski in action, click here.