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April 16, 2008

Terriers weren't terrorized, VW says

An advertisement that featured a terrier who trembled wimpishly -- except when he was in his Volkswagen Polo -- will no longer be on television, but a VW spokesman said it's not because of complaints from viewers.

The ad had drawn criticism from people who suspected the dog's quivering was the result of cruel treatment.

Spokesman Angus Fitton told Sky.com that the ad, which first appeared last month, had simply run for its duration. "It had come to the end of its campaign time onscreen, but it will continue to be played online."

Fitton told Sky.com News that the dogs in question (actually, two were used in the making of the ad) both could quiver on demand, and that neither had been ill-treated.

"The dog is a terrier of the type that is known for its shaking - it shakes when it's excited, about to be fed or any number of reasons - and that's why it was chosen.
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You can read full article in Sky.com News here.

Posted by John Woestendiek at 8:00 AM | | Comments (2)
        

Comments

It is an idiotic commercial and I question the sagacity of ad professionals that could not anticipate outrage among animal lovers.

God bless the vigilance of dog lovers : )

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About Jill Rosen
Jill Rosen is a reporter at The Baltimore Sun. During her nearly 20 years in journalism, she has covered news and features — including a surprising number of stories that involved animals. There were the dog Christmas carolers in State College, Pa. There were the hounds who toured with a production of Chitty Chitty Bang Bang. The story of a preschool teacher at Baltimore’s Father Kolbe School who had to replace her class guinea pig, who died over the winter holiday. A harrowing tale of what it was like to make homemade pet food ...

Though her clean freak of a mother refused to allow her to get a dog, she has had a number of pets through the years, including goldfish named Bob and Fingle, a betta fish named Ichabod, a wild rat terrier named Wendel, who she shared with a roommate, and, currently, sweet, sweet kitties named Leo Sesame and Milo Pumpkin and a little rescued pup named Teddy Bean. She, Leo, Pumpkin and Teddy Bean live in Baltimore.
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