« Funny bone: The cat that went to heaven | Main | Help for pets in foreclosures »

Terriers weren't terrorized, VW says

An advertisement that featured a terrier who trembled wimpishly -- except when he was in his Volkswagen Polo -- will no longer be on television, but a VW spokesman said it's not because of complaints from viewers.

The ad had drawn criticism from people who suspected the dog's quivering was the result of cruel treatment.

Spokesman Angus Fitton told Sky.com that the ad, which first appeared last month, had simply run for its duration. "It had come to the end of its campaign time onscreen, but it will continue to be played online."

Fitton told Sky.com News that the dogs in question (actually, two were used in the making of the ad) both could quiver on demand, and that neither had been ill-treated.

"The dog is a terrier of the type that is known for its shaking - it shakes when it's excited, about to be fed or any number of reasons - and that's why it was chosen.
.
You can read full article in Sky.com News here.

Comments

It is an idiotic commercial and I question the sagacity of ad professionals that could not anticipate outrage among animal lovers.

God bless the vigilance of dog lovers : )

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Please enter the letter "f" in the field below:

About this blog


John Woestendiek has been a features reporter at The Sun for six years. Previously he worked as a reporter, columnist, national correspondent and editor at four other newspapers, and received a Pulitzer Prize for investigative reporting in 1987 for his reporting on prisons and mental institutions for The Philadelphia Inquirer. Woestendiek lives in South Baltimore with his dog, Ace.
A big, sloppy face-licking welcome
E-mail John

Also See

Most Recent Comments

Powered by Movable Type 3.36
Hosted by LivingDot