Gen Y gardeners, redux
I kind of look at my nephew Bill as my Gen-Y model.
Early 30s, married, owns his own home, private college educated, works in high-pressure state government job, hugely well-read, is the cook in the family, loves good wine and mircro-brews.
But he hates even mowing his lawn.
He likes to hang out with friends, attend soccer games, play video on line with buddies, manage his fantasy football team, and drive his car, and maintain his blog.
I am not sure what will get him into gardening.
It might be that George Ball, CEO of Burpee, is right when he talked to me about his Gen-Y clients. Young women and young mothers who are into vegetable gardening for healthy food and as something to share with their young children. Often from farm or gardening families.
Or it might be what a garden center owner said to me. "Everytime I sell a six-pack of annuals to a 20-something, I feel like I need to include a workshop."
That may sound offensive to the Gen-Yers out there, but when I helped my own 20-something family member collect what was needed for a small container garden, her first question was, "How do I know when to water."